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Copywriting.org Interviews Robert Phillips

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Q1. Where are you from?

Medellin, Colombia

Q2. How did you discover copywriting?

The Professor of Harsh Reality. I saw Dan Kennedy speak in the early 2000s and became fascinated with the persuasive power of words. I bought The Ultimate Sales Letter, read every issue of the No BS Marketing Letter, and started writing copy.

Q3. What forms of copy do you write?

20+ years of experience creating marketing funnels including: long-form sales letters, VSL scripts, order forms, upsells, emails, and creatives.

Q4. What are your favorite niches to write in?

Golf (6 handicap), diet, health, & fitness (especially men over 40), personal finance & investing (I’ve written for many divisions of Agora), real estate investing (I used to be one), global diversification (Sovereign Man), info marketing, business opportunity

Q5. What is the #1 lesson you've learned as a copywriter?

Test the biggest needle movers: headline, lead, price, etc. It’s amazing how quickly small changes can generate big results.

Q6. Who is your favorite copywriter & why?

Dan Kennedy and Bill Glazer. Dan introduced me to direct response marketing. Bill is my friend and mentor who taught me personally during my 3+ years as the in-house “No BS Copywriter” at Glazer-Kennedy (GKIC) from 2008 through 2011.

Q7. Do you have any recent wins to share?

Real-world results from my last two sales letters: One generated $1M+ in sales within 6 months. The other generates upwards of $40,000 per month for a consultant who doubled his rates due to sky-high demand. Both are still going strong. Favorite all-time results: A #1 back-end at Agora that sold upwards of $10M and is still being knocked off today was great. But my biggest thrill to date is co-creating Copy CONFIDENTIAL with Bill Glazer, bundling it with Dan Kennedy’s “Look Over My Shoulder,” then sharing the stage with Bill and Dan to sell the offer at a GKIC event.

Q8. What would you say to a prospective client who wants to hire you?

Go to: TheRobertPhillips.com to discover if we’re a good fit.

Q9. What is a good email address for prospective clients to contact you?

robert@lipsebox.com

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