Interviews Robert Walsh

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Q1. Where are you from?

St. Petersburg, Florida

Q2. How did you discover copywriting?

I discovered copywriting through writing marketing creatives for my first eCommerce business back in 2013. At the time I didn’t know that there was a title or even a niche profession for someone who wrote the words that went into an email or advertisement. To me at the time, it was just another task that had to be done to get our ads LIVE and fill out our product pages.

Q3. What forms of copy do you write?

Direct response copy all the way! I do predominantly marketing emails nowadays, but have done and occasionally still do VSL scripts, sales pages, ad scripts, and large production commercial scripts & screenwriting.

Q4. What are your favorite niches to write in?

These past few years I’ve been doing a lot in politically conservative niches when it comes to physical products, but do a lot of info products event marketing for business development, self-help, marketing seminars, etc.

Q5. What is the #1 lesson you've learned as a copywriter?

To be unapologetically yourself, and not censor your creativity or change your style because you think it’s what the industry wants from you. The industry, now, more than ever, wants authenticity and out-of-the-box creativity. Over the years I’ve had endless amounts of copywriters who are new to the industry become combative when I share some of the more unconventional methods that I’ve developed and applied to my creatives because they weren’t “the standard” of what is generally being taught. Unbeknownst to them, those unconventional methods are the very reason people seek out my help when they need to sell something substantial.

Q6. Who is your favorite copywriter & why?

Sean Vosler, even though he doesn’t consider himself a copywriter. Aside from him just being a genuinely cool guy, his unique way of incorporating visual aids and elaborate breakdowns of the copy he’s writing makes it super easy to visualize the desired end result and enjoy the process of reading the creative along the way.

Q7. Do you have any recent wins to share?

I’ve worked with a good majority of my “dream clients” over the past few years, so without name-dropping a bunch of people you may or may not have heard of, I’d say the overall consistent growth of my personal brand and recognition has felt pretty damn cool. Also, publishing a book on copywriting and consumer psychology that hit #1 best-seller in under a week was something I wouldn’t have expected to happen thinking back on where I was in my career just a few short years ago.

Q8. What would you say to a prospective client who wants to hire you?

If you want people to read my stuff so they buy your stuff, shoot me an email. You may not initially agree with all the suggestions I make, but your customers and your revenue will thank you for taking the chance on a tattooed goon with an insatiable love for the “F” word.

Q9. What is a good email address for prospective clients to contact you?

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