Copywriting.org Interviews Ron Lynch
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Q1. Where are you from?
Austin, Texas
Q2. How did you discover copywriting?
I wrote screenplays first. Spielberg found me. Then Commercials found me after I sold screenplays.
Q3. What forms of copy do you write?
T.V. Commercials- Online- Emails- Blogs- Radio-VSLs
Q4. What are your favorite niches to write in?
High tech- Health Science technologies- Entertainment
Q5. What is the #1 lesson you've learned as a copywriter?
Entertain with empathy, discovery, certainty and mastery.
Q6. Who is your favorite copywriter & why?
The GREAT I AM- the Bible has so many layers and purposes within it. It’s THE root of all writing from Shakespeare to Whitman to Melville to Fitzgerald.
Q7. Do you have any recent wins to share?
We did a few days work with Cirkul Brand which brought them from 100mil to 1B valuation in less than a year. I deal primarily in physical products & teaching.
Q8. What would you say to a prospective client who wants to hire you?
Be wise to hire someone who is taking the customers side. Nothing can gain you success faster and broader than an ally that is sneaking into the consumers tent and mind.
Q9. What is a good email address for prospective clients to contact you?
ron@bigbabyagency.com