Interviews Roshni Shaikh

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Q1. Where are you from?


Q2. How did you discover copywriting?

I was writing content for all sorts of brands before I stumbled upon Copyhackers copywriting course. It was recommended by a friend and it changed everything.

Q3. What forms of copy do you write?

I enjoy writing web copy, emails, sales pages, case studies and blogs for B2B companies, especially in the tech and SaaS space.

Q4. What are your favorite niches to write in?

I’m a software engineer turned marketer so I love writing for B2B tech and SaaS businesses.

Q5. What is the #1 lesson you've learned as a copywriter?

Have your own damn opinion and then take a passive bird’s eyes view to look at it from multiple perspectives. This gives you the advantage of saying the same thing in many different ways. This let’s you extract the different benefits and outcomes of the subject in discussion. Knowing when to zoom in and out of the research data is THE crucial element in copywriting that converts.

Q6. Who is your favorite copywriter & why?

Joanna Wiebe, Justin Goff and Troy Ericson . I know everything about copywriting from Joanna Wiebe. She’s my copy inspiration. I loveee Justin Goff’s emails! His copy is unbelievably effortless. I don’t know how he does that and I want to know how he does that ????. And of course Troy because there’s so much truth in his words. This world lacks authentic copywriters and Troy is an anomaly in this equation. I first got to know about Troy from a post he made in Justin’s group and I remember sending him a connection request immediately. It was so inspiring. And I’d never heard about being an email list manager from anywhere else. It was Troy. He makes market positioning look like eating cake. Love that!

Q7. Do you have any recent wins to share?

I recently spoke at LondonSEO and the audience response was massive. I spoke about my case study about a B2B SaaS company I worked with. The presentation was about doubling your organic traffic in 6 months with SEO content strategy and blog copywriting. I helped a client with launch copy that made $61k+ USD within 2 weeks of launching. It was a sold out launch.

Q8. What would you say to a prospective client who wants to hire you?

Copy is not made in vaccum. It’s backed by research. Qualitative and quantitative research data are the building blocks of copy that converts. And as an inherently curious engineer who’s obsessed with precision marketing, that’s my jam. So if you’re looking for someone who can help you with copy that actually works for you, hire me!

Q9. What is a good email address for prospective clients to contact you?

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