Q5. What is the #1 lesson you've learned as a copywriter?
Don’t write a word without research!
Q6. Who is your favorite copywriter & why?
Laura Belgray for style and Joanna Weibe for structure. Can’t choose between the two. If I only need to name one, then David Ogilvy for simplicity.
Q7. Do you have any recent wins to share?
My campaigns converted at 36% on a Friday afternoon. I taught an email masterclass to sales people in 12 countries. I lazy launched with 27% conversion rate with my modest list. And a storytelling professor at INSEAD just said in his testimonial I am top 0.001%.
Q8. What would you say to a prospective client who wants to hire you?
Let’s figure out your UVP first. That alone can 10x your marketing and sales results.
Q9. What is a good email address for prospective clients to contact you?