Interviews Rubab Fatima

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Q1. Where are you from?

Karachi, Pakistan

Q2. How did you discover copywriting?

As a finance student, my inherent curiosity about branding and marketing became evident. Concurrently, my passion for honing writing skills and becoming a wordsmith grew strong. My ambition led me to seek a path independent of corporate hierarchies and slow-paced advancement. Two years ago, while working as a content writer for various clients, I discovered the world of copywriting through Alex Cattoni’s YouTube channel, all thanks to the algorithm’s serendipitous recommendation. This revelation has since shaped my professional aspirations.

Q3. What forms of copy do you write?

My expertise lies in Direct Response and SEO-focused copywriting. I excel in creating SEO-focused blogs, website copy, landing pages, sales pages, sales letters, funnels, product descriptions, ads, and emails.

Q4. What are your favorite niches to write in?

I’m totally into writing about finance stuff, e-commerce brands, and coaches! It’s what I love!

Q5. What is the #1 lesson you've learned as a copywriter?

You know, the biggest lesson I’ve learned as a copywriter is all about helping your clients nail the perfect brand positioning and find their way through all that noise out there. It’s like guiding them to stand out and get noticed!

Q6. Who is your favorite copywriter & why?

Oh, I gotta say, my absolute faves in the copywriting world right now are Alex Cattoni for her incredible branding skills, Stefan Georgi, Dan Lok and Shahzad Khan. They’re simply killing it in the game!

Q7. Do you have any recent wins to share?

Absolutely! I’ve had some exciting wins recently that I’d love to share:

1. On Upwork, I collaborated with a finance and credit improvement coach. I revamped her existing sales page, highlighting her achievements, challenges, and establishing her credibility as a coach. The result was outstanding – she experienced a significant increase in revenue and achieved 15+ more enrollments compared to her previous session.

2. Additionally, I worked with an e-commerce brand specializing in phone accessories. By crafting compelling website copy, an engaging “about us” page, and enticing product descriptions, we managed to boost their ROI by an impressive 125% or more.

It’s been such a rewarding experience, and I’m thrilled to see the impact my writing can have on my clients’ success!

Q8. What would you say to a prospective client who wants to hire you?

Ready to take your business to new heights? Let’s make it happen together! Hire me now, and let’s elevate your brand with powerful copy that drives results and leaves your competitors in the dust!

Q9. What is a good email address for prospective clients to contact you?

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