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Copywriting.org Interviews Ruqia

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Q1. Where are you from?

Pakistan

Q2. How did you discover copywriting?

I started my writing career and honed my writing skills first as a features writer. My first nationally-published article appeared in 2021 By then I had been writing for 2 years and had received enormous compliments and encouragement from three teachers. (Thank God for wonderful teachers! My parents did their best to talk me out of doing what I loved doing most—writing!

Q3. What forms of copy do you write?

Email, E-commerce, letters, sales, blogs, advertising

Q4. What are your favorite niches to write in?

Health and wellness, E-commerce, magazine

Q5. What is the #1 lesson you've learned as a copywriter?

understand their target audience. This includes knowing their needs, wants, and pain points, as well as their interests and preferences. Without a deep understanding of the target audience, it can be challenging to create copy that resonates and drives action.easy to understand. Avoid using jargon, complicated language, or technical terms that may confuse the reader. Keep the copy simple and straightforward, so it’s easy for the target audience to understand and act on.easy to understand. Avoid using jargon, complicated language, or technical terms that may confuse the reader. Keep the copy simple and straightforward, so it’s easy for the target audience to understand and act on.Copywriting that appeals to the emotions can be more effective than purely logical appeals. Using emotional language, storytelling, and testimonials can help create a connection with the target audience and drive action.

Q6. Who is your favorite copywriter & why?

David Ogilvy is considered one of the top copywriters in history because of his significant contributions to the advertising industry and his innovative approach to copywriting. He was known for his ability to write copy that was both persuasive and memorable, and he was a master of creating advertising campaigns that resonated with consumers.Ogilvy’s approach to copywriting was based on extensive research and understanding of the target audience. He believed that the key to effective advertising was to understand the consumer’s needs and desires and to craft a message that spoke directly to them. He was a proponent of long-form copy, and he believed that longer copy was more effective in capturing the reader’s attention and building interest.

Q7. Do you have any recent wins to share?

Nationally Article published in 2021

Q8. What would you say to a prospective client who wants to hire you?

Thanks for giving me a chance, I will not disappoint you

Q9. What is a good email address for prospective clients to contact you?

zahraruqia5@gmail.com

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