Interviews Ruth Chukwu

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Q1. Where are you from?


Q2. How did you discover copywriting?

I was into content writing. So I was recommended by a friend to an entrepreneur who wanted to work with someone good at writing to promote some products. And that was how I got to know about copywriting.

Q3. What forms of copy do you write?

I write emails, website copy, sales letters, landing pages, and product description.

Q4. What are your favorite niches to write in?

E-commerce, health, and self-development

Q5. What is the #1 lesson you've learned as a copywriter?

I have learned that in-depth research is very important before writing as it helps you to know the level of awareness of your prospect and write compelling copy that resonates with his current level of awareness. This not only boosts customer engagement but also increases sales and profits.

Q6. Who is your favorite copywriter & why?

Rachael Augustine

Q7. Do you have any recent wins to share?

I have worked with different brands, especially in the e-commerce and health niches. And I feel pleased seeing brand owners being satisfied with the positive results I generate.

Q8. What would you say to a prospective client who wants to hire you?

Making huge and consistent sales is not as hard as you think. It just takes the ability to know your potential customer, understand his pain, then propose the solution (his desire) while positioning yourself as the unique mechanism to achieve that desire.

Q9. What is a good email address for prospective clients to contact you?

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