Interviews Ryan Healy

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Q1. Where are you from?

Parker, CO

Q2. How did you discover copywriting?

A friend of the family who owned a homeschooling company was having trouble finding a marketing person. He knew I was entrepreneurial, so he “poached” me from Merrill Lynch even though it was a pay cut for me. He taught me all about direct response marketing and I took over a lot of the things he was doing, including managing their email list way back in 2002.

Q3. What forms of copy do you write?

These days I write mostly email copy, although I still do a handful of long form sales letters every year. I also write podcast ad scripts, which are very similar to email copy — except timed and written to be spoken.

Q4. What are your favorite niches to write in?

Health and financial. Although I also enjoy survival and some of the conservative copywriting projects that have come my way.

Q5. What is the #1 lesson you've learned as a copywriter?

For every copywriting project, you have to satisfy both the client and the market. Not sure if that’s the #1 lesson, but it’s up there.

Q6. Who is your favorite copywriter & why?

Drayton Bird – he’s a living legend. I love his writing style and how assumes an intelligent audience in his daily emails.

Q7. Do you have any recent wins to share?

Yes. Story here:

Q8. What would you say to a prospective client who wants to hire you?

I would ask questions first.

Q9. What is a good email address for prospective clients to contact you?

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