Copywriting.org Interviews Ryan Healy
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Q1. Where are you from?
Parker, CO
Q2. How did you discover copywriting?
A friend of the family who owned a homeschooling company was having trouble finding a marketing person. He knew I was entrepreneurial, so he “poached” me from Merrill Lynch even though it was a pay cut for me. He taught me all about direct response marketing and I took over a lot of the things he was doing, including managing their email list way back in 2002.
Q3. What forms of copy do you write?
These days I write mostly email copy, although I still do a handful of long form sales letters every year. I also write podcast ad scripts, which are very similar to email copy — except timed and written to be spoken.
Q4. What are your favorite niches to write in?
Health and financial. Although I also enjoy survival and some of the conservative copywriting projects that have come my way.
Q5. What is the #1 lesson you've learned as a copywriter?
For every copywriting project, you have to satisfy both the client and the market. Not sure if that’s the #1 lesson, but it’s up there.
Q6. Who is your favorite copywriter & why?
Drayton Bird – he’s a living legend. I love his writing style and how assumes an intelligent audience in his daily emails.
Q7. Do you have any recent wins to share?
Yes. Story here: https://archive.berserkermail.com/ryanhealy/client-forced-to-hire-2nd-printer-to-keep-up-with-demand-1664470368
Q8. What would you say to a prospective client who wants to hire you?
I would ask questions first.
Q9. What is a good email address for prospective clients to contact you?
ryan@upsender.com