Interviews Sadiq Mohammed

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Q1. Where are you from?

Lagos, Nigeria

Q2. How did you discover copywriting?

Back in 2020, I was about to take the GRE examination but then Covid happened so I couldn’t. I struggled with writing essays so I figured there’s got to be a book out there that could help me become a better writer. So I scoured the internet, read several books on how to write better essays and then, somehow I stumbled on Gary Halbert’s Boron Letters. And that was how I discovered copywriting.

Q3. What forms of copy do you write?

Short form copy (emails, ads, sales funnels and product descriptions)

Q4. What are your favorite niches to write in?

Health, fitness, and wellness

Q5. What is the #1 lesson you've learned as a copywriter?

The #1 lesson I’ve learned it that there’s no one-size-fits-all approach to copywriting. And each client is different, so you need to tailor your copy to their needs. Plus, you need to be prepared to do a lot of research and It’s important to constantly hone your skills & keep learning

Q6. Who is your favorite copywriter & why?

I have a few so I’m going to list them here (in no particular order): Gary Halbert, Andy Mukolo, Stefan Giorgi, Troy Ericson, Daniel Throssel and Ben Settle

Q7. Do you have any recent wins to share?

I’ve also written a product launch copy for a different client in the health supplement space that brought in $55K+ for that campaign.

Q8. What would you say to a prospective client who wants to hire you?

I’m confident in my ability because of my proven know-how to maintain strong interpersonal relationships with several clients. I’m also passionate about what I do and helping my clients, which keeps me motivated and excited about doing my best work.

Q9. What is a good email address for prospective clients to contact you?

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