Interviews Sam Norland

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Q1. Where are you from?

York, England

Q2. How did you discover copywriting?

I came across Ian Stanley talking about email copywriting on Youtube. Although I had done digital marketing for many years, suddenly I realized I was missing the key ingredient – how to write persuasive copy.

Q3. What forms of copy do you write?

Direct response email

Q4. What are your favorite niches to write in?

Anything to do with health and wealth. So that includes business opportunity, entrepreneurship, personal finance, investing, fitness, diet, survival and supplements to name a few examples.

Q5. What is the #1 lesson you've learned as a copywriter?

To never stop researching, learning and improving

Q6. Who is your favorite copywriter & why?

If I absolutely had to choose only one (which is very difficult btw) I would say Daniel Throssell. I love his story telling approach and how he injects personality into copy.

Q7. Do you have any recent wins to share?

Improved conversion and email revenue per subscriber for over 20 clients.

Q8. What would you say to a prospective client who wants to hire you?

To set the ball rolling go to and book a call

Q9. What is a good email address for prospective clients to contact you?

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