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Copywriting.org Interviews Sana Qayyum

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Q1. Where are you from?

Rawalpindi

Q2. How did you discover copywriting?

Through linkedin

Q3. What forms of copy do you write?

All kinds of

Q4. What are your favorite niches to write in?

On all kind of topics

Q5. What is the #1 lesson you've learned as a copywriter?

Learn how to write a headline Learn how to write a value proposition Learn how to write a landing page Learn how to write a sales email Learn how to write an advertisement Learn how to write a video script

Q6. Who is your favorite copywriter & why?

David Ogilvy has often been described as “The Father of Advertising” as is well known for his compelling advertising copy. In his career, he led highly successful campaigns with clients such as Rolls-Royce, Dove and Shell. One of his famous quotes includes: “Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.” In this, he states that you cannot write copy that is successful unless you know exactly what the person reading needs, who you are writing for and how they think. To do this you need to do your research and understand your audience as thoroughly as possible. He also emphasised the importance of a good header and to always explain to the person exactly why they should buy.

Q7. Do you have any recent wins to share?

I am a beginner

Q8. What would you say to a prospective client who wants to hire you?

For starters, I have all the skills and experience listed in the job description, and I’m confident that I can make an immediate impact on your company. It’s not just my background in leading successful projects for Fortune 500 companies, but also my passion for the industry that drives me to succeed. If chosen for this role, I will continue to deliver high-quality work for the continued success of your organization.

Q9. What is a good email address for prospective clients to contact you?

sanaqayyum2002@outlook.com

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