Copywriting.org Interviews Sana Qayyum

David Ogilvy has often been described as “The Father of Advertising” as is well known for his compelling advertising copy. In his career, he led highly successful campaigns with clients such as Rolls-Royce, Dove and Shell. One of his famous quotes includes: “Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.” In this, he states that you cannot write copy that is successful unless you know exactly what the person reading needs, who you are writing for and how they think. To do this you need to do your research and understand your audience as thoroughly as possible. He also emphasised the importance of a good header and to always explain to the person exactly why they should buy.