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Copywriting.org Interviews Sara Trimble

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Q1. Where are you from?

Memphis, Tennessee

Q2. How did you discover copywriting?

I stumbled into copywriting about five years ago. I was struggling to find a way to make money writing, since I wasn’t having any luck with writing novels. Full disclosure, it was because they sucked! I had no idea what I was doing, and I refused to take constructive feedback from editors and readers.

I have several chronic illnesses that prevent me from working a traditional job outside the home. And I was a single mom with four kids to support.

In my desperation for a job, I fell for the typical scams. After losing a few thousand dollars I didn’t have to spare, I stumbled into a few questionable websites. While these content agencies robbed me in terms of commission, I did get the experience and connections to move up the ladder.

I started with iWriter and similar low-paying sites. And I attempted to get jobs from bidding sites like Fiverr and Freelancer. Then I discovered online job boards like ProBlogger.

From this tool, I landed my first role as a copywriter working for a digital content agency – Word Agents. I wrote for this brand for a few years before I finally moved on as I was able to get better paying clients.

Once I discovered Stupid Simple SEO founder Mike Pearson, my writing career accelerated. After getting a gig writing as a home improvement/interior design expert for The Home Simple, I had the resume, SEO experience, and references to write for other big names in different niches, like Decorated Life and Flower Fabulous.

Q3. What forms of copy do you write?

In my two decades in the writing industry, I’ve worked in all publications and tried my hand at writing every form of copy.

I started with physically published short stories, novellas, and novels, along with book reviews and interviews with best-selling authors published in magazines, newspapers, and online publications.

Then I moved into blogging, which did not bring in any income back then. From there, I moved into academic writing as I received my Psychology degree.

After a decade in the writing industry, I started to write for newspapers and local companies. Once social media started becoming big, I was able to make money as a social media strategist for several clients.

Finally, I moved into copy and content writing, which I still do to this day. I have several long-term clients that publish my content under a byline on their websites.

I also own and operate five blogs, four websites, an Etsy store, and an eCommerce store for digital goods.

Q4. What are your favorite niches to write in?

I’m an expert in over a dozen industries. I love to write about working as a freelancer, passive income and side hustles, pets (especially dogs), plants, home improvement, interior decorating, music, parenting, relationships, psychology, addiction, recovery, owning a small business, DIY, crafting, digital graphics, web design, movies and entertainment, and sports.

Q5. What is the #1 lesson you've learned as a copywriter?

The biggest lesson I’ve learned that I try to impart to other freelance writers is that you don’t have to go broke to get jobs. There are plenty of resources and tools available for free that can help you get started. Wait until you’re making a profit before you start to spend money on your brand.

Q6. Who is your favorite copywriter & why?

Mike Pearson is great for making SEO super simple to understand and implement. And Liz Wilcox is an email copywriting genius that helps with expanding your list, making profits from your email copy, and getting more customers into your sales funnel.

Q7. Do you have any recent wins to share?

I’ve had my primary brand – Sara Trimble Freelancing, established for over a decade. But I’ve rarely done any work to promote my brand or my name until recently.

I am now actively marketing and promoting my blog and website about freelancing, side hustles, and all things about being a writer and solopreneur.

But I’ve also branched into other niche sites. For instance, I have a site dedicated to my obsession with music and how it helps with mental health. Check out Musicjunkie85 or message me to be featured!

I also have a craft site where I market, sell, and teach about digital graphics and the many ways you can format these to sell for an income. I also use Sarandipity’s Designs for affiliate marketing and have a corresponding blog, eCommerce store, and Etsy store for this brand.

Then I have a website and corresponding blog in the dog niche – Adventures with Canines. The inspiration for this site came from being the dog mom to four silly pooches.

And because I love to ramble about my kids and the struggles of motherhood, I have a Medium site – the Confessions of a Xennial Mom – that I dedicate to my writing promotions and how I manage as a WFHM (work from home mom).

Q8. What would you say to a prospective client who wants to hire you?

I’m always open to making new connections. The best thing about my services is my wide range of expertise allows me to provide unique perspectives and advice.

Q9. What is a good email address for prospective clients to contact you?

sara@saratrimble.com

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