Interviews Sarah Margesin

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Q1. Where are you from?

Hong Kong

Q2. How did you discover copywriting?

I was working at a startup company when they asked me to write website copy. Back then, I had no clue what copywriting was. I was basically thrown in at the deep end. But the more I learned about this skill, the more curious I became.

Q3. What forms of copy do you write?

Sales pages, emails, landing pages, and website copy.

Q4. What are your favorite niches to write in?

Personal development, health, and fitness.

Q5. What is the #1 lesson you've learned as a copywriter?

There’s no certainty when it comes to copywriting. Everything is a test. The market changes so fast that something that works today might not work the next.

Q6. Who is your favorite copywriter & why?

Alex Cattoni – She is an incredible storyteller and really gets into the mind of the customer. She always puts empathy first and provides value whenever she can. I’m proud to call her my coach and mentor.

Q7. Do you have any recent wins to share?

A company recently reached out to me asking if I would do a copywriting course for them. I love it when opportunities like this cross my path.

Q8. What would you say to a prospective client who wants to hire you?

Let’s do this! I’m excited to be your partner in this and help you get closer to your goals.

Q9. What is a good email address for prospective clients to contact you?

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