Interviews Sarah Wayte

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Q1. Where are you from?

The UK

Q2. How did you discover copywriting?

Like most things in my life, I fell into it. I’ve got a 20-year career as a paramedic behind me and, in 2012, while finishing my final paramedic qualifications, I set up a wedding and portrait photography business. It was through writing for my business that I reignited my first passion for writing and I started to learn that content writing and copywriting were a thing. I fully leaned into it when I moved to Canada and gave up the paramedic and wedding photography life and a copywriter friend sent me my first client.

Q3. What forms of copy do you write?

I write website copy, emails and sales pages mostly. I also create brand voice and messaging guides. The emphasis of my work is all on voice and personality and bringing that into your business.

Q4. What are your favorite niches to write in?

I love writing for creative service providers–photographers, wedding suppliers, course creators and coaches mostly. The majority of my clients are feisty and fiercely independent women business owners too.

Q5. What is the #1 lesson you've learned as a copywriter?

NEVER start with a blank page. The blinking cursor of doom always wins! I use quotes, swipe copy, ideas, notes, bullet points and templates to get me started.

Q6. Who is your favorite copywriter & why?

This is an impossible question… like asking me for my favourite book or something! I’ve been back and forth over this question for far too long and I can’t pick a name. There are just too many awesome copywriters out there! I do find myself appreciating just about everything Ann Handley puts out there though so if I have to pick a name, I pick her (even if she’s a fan of the Oxford comma!).

Q7. Do you have any recent wins to share?

My biggest win lately isn’t strictly a work thing, although it is related. I finally completed a Bachelor’s degree (long-distance and part-time) in Creative Writing last year and finally graduated! I’m super proud of that as I left school with no real qualifications and never thought I could finish something like that. I also love how much it taught me that’s so relevant to what I do now!

Q8. What would you say to a prospective client who wants to hire you?

Let’s do it! Haha. Ok, in all seriousness, I would say only hire me if you think we’re on the same wavelength, if you think we’re a good fit and if you trust me to write the words you need. If you’ve got strong ideas that don’t seem to align with what you already know about me and what we’ve already discussed, then I’m probably not the copywriter for you and I wish you lots of luck on your journey.

Q9. What is a good email address for prospective clients to contact you?

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