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Copywriting.org Interviews Sayum Simunye

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Q1. Where are you from?

Michigan

Q2. How did you discover copywriting?

I’m a wellness practitioner. Helping people who suffer from chronic illness to heal naturally (www.metachifit.com). However, clients stopped showing up. Then, one day I saw an ad promising that if I learned a set of clandestine skills… I’d have more clients than I could handle. One of those skills was copywriting of course. That was nearly 6 years ago, and I’ve been a student of the sweet science ever since.

Q3. What forms of copy do you write?

I graduated school in 2013 for film and digital media.– I write and produce video ads, webinars, vsl’s, landing pages, email sequences and daily broadcast. Essentially entire funnels.

Q4. What are your favorite niches to write in?

Alternative health and wellness, Law/legal, and esoteric (spiritual) sciences.

Q5. What is the #1 lesson you've learned as a copywriter?

Remember the Legend of Zelda video game (gold cartridge) from the early 90’s? I must’ve got to level 98! There was no end to the game. Copywriting is the same. No matter how much you learn, there’s always another level.

Q6. Who is your favorite copywriter & why?

This is a difficult question… It would have to be between Eugene Swartz and Clyde Bidell. Upon thinking about it more deeply… I choose Clyde because of his no.1 philosophy: “Selling is Serving.” –In this way our principled approach to selling aligns perfectly. Along side that, the man was a marketing genius. We can still see the ripple of his accomplishments today, within any compelling copy one may come across. There are many legends, but many of them are in one way or another students of Clyde.

Q7. Do you have any recent wins to share?

Yes, a week ago I had the pleasure of writing a pitch for a 300 million dollar bid, and I crushed it. It was a project that I really believe in… Something that will evolve the landscape of health care as we know it. They didn’t win it, but my copy impressed everyone involved

Q8. What would you say to a prospective client who wants to hire you?

This question needs more context. So, I imagine in this scenario, that I don’t know the prospective clients business. That being the case, I’d say in a diplomatic fashion something along the lines of “let me see what your selling first, and I’ll let you know if I’m the man for the job.” I’ve got this thing about peddling products and services I don’t believe in. If it’s not to my standards, I won’t touch it.

Q9. What is a good email address for prospective clients to contact you?

hitthetarget@tuta.io

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