Copywriting.org Interviews Scott Frothingham
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Q1. Where are you from?
Just outside Washington, DC
Q2. How did you discover copywriting?
For a long time, I thought I was a marketing guy who could write decent copy. Turned out, I’m a really good copywriter with some credible experience in marketing.
Q3. What forms of copy do you write?
Case studies, web copy & landing pages, ad copy, lead magnets, email/email sequences, blog posts & articles, social media posts, rewrites/editing, brands storytelling, sales materials presentations, video scripts, eBooks
Q4. What are your favorite niches to write in?
B2B and B2C
Q5. What is the #1 lesson you've learned as a copywriter?
Aside from lessons that improved my writing skills, the most important lesson I have learned as a copywriter is that the client may not always be right, but they are always the client. You need to set expectations with the client and learn to anticipate the reactions of the person paying you to write. Know the key ingredients of your piece and how to defend them. Also know the ingredients of the piece you can be flexible with.
Q6. Who is your favorite copywriter & why?
Currently my favorite copywriter is George Tannenbaum. George combines years of meaningful experience with an impressive intellectual curiosity, a quick sense of humor, an impossibly strong work ethic, and a facility with the English language to communicate complex ideas simply and with emotional connection.
Q7. Do you have any recent wins to share?
Chalk up one in the win column for my book “Instant Inspiration for Copywriters”. It’s been well received by the marketing writing community and has sold well. Not well enough to subsidize a luxury Caribbean island retirement, but well.
Q8. What would you say to a prospective client who wants to hire you?
I’m impressively experienced, consistently effective, and reassuringly expensive.
Q9. What is a good email address for prospective clients to contact you?
ScottFroth@FastForwardResults.com