Interviews Shay Woods

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Q1. Where are you from?

Hamilton, Ontario

Q2. How did you discover copywriting?

I started copywriting by writing for local media, covering sports and community events, and learning the basics of writing for marketing and advertising in a professional news environment. I then gained experience as a self-employed freelancer in copywriting, sales, and marketing by working with various national and local companies and honing my skills.

Q3. What forms of copy do you write?

Primarily, to categorize the copy, business writing, and sales copy. That could be emails, sales letters, business writing, or grant writing. Likewise, social media and ad copy.

Q4. What are your favorite niches to write in?

My niche is small business and the creative industries of music, film and literary entrepreneurship.

Q5. What is the #1 lesson you've learned as a copywriter?

The desired end result dictates the copy you write. You have to think about the project and the client’s objectives as a whole.

Q6. Who is your favorite copywriter & why?

David Ogilvy. He was one of the first copywriters to give notice to the concept of branding, the importance of research, and knowing the customer as central to his messaging.

Q7. Do you have any recent wins to share?

In the copywriting industry, I am unique. I am an experienced sales and marketing professional with in-the-field experience that helps me craft compelling copy that solves an audience’s problems. Using a sales lens, the resulting content strategy is tailor-made for the sales and marketing objectives at hand. Retail, wholesale, and business-to-business markets are all in my wheelhouse. In addition to local and national content, I have developed international content as well. North America, the United Kingdom, and Latin America are included in that exhaustive list. The copy that I write is clear, concise, and persuasive. I tailor each piece of content to the audience you want to reach.

Q8. What would you say to a prospective client who wants to hire you?

I work with small businesses. All creative thinkers, like myself. My clients are small unique, or artisan businesses, musicians, and writers. If you manage a business, you are a creative thinker by nature. The creative process is what moves the business forward. The secret to staying successful and relevant is to constantly question your assumptions. To succeed, you must adjust your approach. Or, you must devise new strategies.

My goal is to keep you relevant and to make a meaningful impact on your business.

Q9. What is a good email address for prospective clients to contact you?

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