Interviews Shayne Zalameda

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Q1. Where are you from?

Manila, Philippines

Q2. How did you discover copywriting?

I stumbled upon copywriting unexpectedly. After leaving my 6-year corporate job, I embarked on a journey to London. During my two-month stay, I found myself irresistibly drawn to the ads on the tube. Writing had always been a passion, but I hadn’t realized its potential for monetization. Curiosity led me to explore copywriting. As I delved into the subject, I discovered that I had been practicing it unknowingly back in college while crafting product descriptions for my online shop in Driven by my newfound passion, I dove deeper into the world of copywriting. I invested in courses, devoured books, and immersed myself in the craft. Eventually, I landed my first freelance client on Upwork, marking the beginning of an exciting journey.

Q3. What forms of copy do you write?

I write: blog email web copy landing pages social media copy product descriptions etc.

Q4. What are your favorite niches to write in?

SaaS, e-commerce, wellness

Q5. What is the #1 lesson you've learned as a copywriter?

As a copywriter, remember that you don’t always have all the answers. Seeking input from clients, their team, and the audience is vital for long-term success.

Q6. Who is your favorite copywriter & why?

Joanna Wiebe – She’s one of the few people I learned from when I was starting and I love how she explains things in a simple way.

Q7. Do you have any recent wins to share?

A few clients said they love working with me because 1) “you’re like a mind reader of everything I could imagine” 2) “an excellent professional; has a great marketing mind and is very efficient” 3) “Shayne was really quick at picking up the work load and very responsive which made it easy to work with her.”

Q8. What would you say to a prospective client who wants to hire you?

Your ICP is the most important decision-maker in the room. Are you ready for that? If yes, let’s talk.

Q9. What is a good email address for prospective clients to contact you?

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