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Copywriting.org Interviews Shivang Singh

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Q1. Where are you from?

India

Q2. How did you discover copywriting?

I was squeezed by the pressure to study hard, get a job… and live a secure life. Of course I didn’t want to do it, especially after I saw people around me cursing their job and boss all the time. I knew I was going to be the same if I didn’t do anything. And that’s when I googled a simple keyword “how to make money without getting a job” and kept digging the rabbit hole, when I finally came across a video from Dan Lok about Copywriting. Usually Dan Lok doesn’t have a great reputation among copywriters, but I think it’s hard to say that he’s been the “gate” to welcome thousands of copywriters in the industry. Anyway- soon after, I found some copywriting cubs who were in the same pot. And we started learning together. Eventually I discovered some amazing copywriters like Ben Settle, Stefan Georgi and old schools like Dan Kennedy, Gary Halbert, and Joe Sugarman. I surfed a LOT in the beginning in the search for new names and sources, but eventually I narrowed down to a selected few books and sources and stick to it all along.

Q3. What forms of copy do you write?

Cold emails

Q4. What are your favorite niches to write in?

SaaS and Agency in all niches…as long as they’ve a killer offer.

Q5. What is the #1 lesson you've learned as a copywriter?

Don’t try to WRITE good. Just try to communicate. Copywriting is not about how cool you sound, but how well and effectively you can express your ideas and that of your product. Clear over clever, all the time.

Q6. Who is your favorite copywriter & why?

Ben Settle. The man has a deep understanding of psychology. And he has mastered the are of “push to pull”. That is, the more desperate you are to get sales, the lesser you’ll get it. Zone out, and SHOW your readers and prospects that your goal isn’t to make sales. It’s to help the ones who want to be helped.

Q7. Do you have any recent wins to share?

Recently I ran a cold outreach campaign for a podcast creation agency. And with a reply rate of over 10%, I booked meetings worth $15K in a month.

Q8. What would you say to a prospective client who wants to hire you?

Let’s try. If our partnership doesn’t thrive, I’ll make sure you didn’t loose anything.

Q9. What is a good email address for prospective clients to contact you?

shivang@escoutt.com

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