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Copywriting.org Interviews Shmuel Herschberg

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Q1. Where are you from?

Israel

Q2. How did you discover copywriting?

I studied journalism and one of my first jobs was doing content marketing.

Q3. What forms of copy do you write?

Email marketing, ad copy, blogs, VSLs, etc.

Q4. What are your favorite niches to write in?

Health & wellness, non-profit, food

Q5. What is the #1 lesson you've learned as a copywriter?

Cut, cut, cut… less is more!

Q6. Who is your favorite copywriter & why?

Not really sure.

Q7. Do you have any recent wins to share?

I’ve added an extra $20k/mo to the bottom line for a client in the health space via paid ads.

Q8. What would you say to a prospective client who wants to hire you?

Look at my recommendations on LinkedIn. There’s a reason clients hire me and refer me to their friends. As one client said, “[Shmuel’s digital marketing] strategies have been instrumental in our recent hockey stick growth.”

Q9. What is a good email address for prospective clients to contact you?

shmuel@shynmedia.com

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