Interviews Sophia Inomwan

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Q1. Where are you from?


Q2. How did you discover copywriting?

I love words. From a young age, you would find me writing, reading a book, or telling a story.⁣ ⁣⁣

I love how words can transport you to another world. You explore, feel, and live.⁣ You get to experience something excitingly different from your norm.⁣ ⁣⁣

I love writings that speak to you and get you to feel the blistering cold, touch a warm cup of milky Ovaltine and taste a spicy plate of jollof rice.⁣ ⁣⁣

Over the years, I helped brands grow their visibility on social media.⁣ ⁣⁣

I was very particular about using words-captions to communicate WHO the brand was, HOW they solve problems, and WHAT value they offer.⁣ ⁣⁣

Without knowing about copywriting, I was particular about using words to build relationships with their customers.⁣ ⁣⁣

Because I knew that people buy from persons they know, like, and trust and ultimately have a (business) relationship with.⁣ ⁣⁣

Until I stumbled on Alex Cattoni’s YouTube channel.⁣ ⁣⁣

Everything changed. ⁣ ⁣ ⁣⁣

Naturally, I dislike salesy writing. Writings that focus ONLY on “buy what I’m selling” no care for if the product or service SOLVES a problem or PROVIDES a solution.⁣ ⁣ ⁣⁣

I connected with Alex Cattoni and the Copy posse’s mission to make copywriting less douchy, more authentic, real, and empathic. ⁣ ⁣⁣

I began to learn what real, authentic, and empathetic copywriting is about. ⁣ ⁣⁣

I saw how powerful and impactful words could be if used correctly.⁣ ⁣⁣

I was sold.⁣ ⁣ ⁣⁣

I knew I wanted to use my word power to help HEART-CENTERED brands.⁣ ⁣⁣

Brands that care about building a relationship with their customers.⁣ ⁣⁣

Brands that place providing value first before selling…⁣ ⁣⁣

So I could be part of a positive ripple effect that creates a life-changing impact.⁣ ⁣⁣

With my words and their products/services.⁣ ⁣⁣

I began my mission to help heart-centered brands, ⁣ ⁣⁣

Who GENUINELY want to help the lives of their customers with their products or services ⁣ ⁣

To connect and convert their ideal customers without being”salesy” through copywriting.⁣

Q3. What forms of copy do you write?

If you are a heart-centered brand that genuinely want to help the lives of their customers with your products or services I will love to work with you.⁣ ⁣ ⁣

This are the forms of copy I write;⁣ ⁣

Sales Funnel Copy⁣⁣⁣ ⁣⁣⁣

We’ll optimize your customer journey from discovery to conversion for you with the complete sales funnel copy ( that is, the ad copy, landing page copy, auto responder email copy, indoctrination email copy, sales email copy, and the sales page copy)⁣ ⁣⁣

I will do the research, craft an ideal customer avatar, burrow down the rabbit hole of psychology, and write & weave storytelling for your offer in your unique brand voice (nailing the ” Wow! This sounds exactly like me!”)⁣ ⁣ ⁣⁣ ⁣⁣

If you spent time to package your brilliance into an offer for a world-class customer experience, then you should communicate it the best way so they understand and can’t wait to be a part of it!⁣ ⁣⁣⁣⁣ ⁣⁣⁣

Just The Sales Page Copy⁣⁣⁣ ⁣⁣⁣

Let’s create a highly-converting sales page copy that turns your customer’s “ermm..” and “maybe” into an “I need this!”. ⁣⁣ ⁣⁣

My premium sales page copywriting formula speaks to your audience’s pain points with empathy, helps them believe in your solution, and connects them to your brand voice. ⁣⁣⁣ ⁣⁣⁣

???? Email Campaigns⁣⁣⁣ ⁣⁣⁣

I write engaging personality-driven emails that will build a relationship with your audience, ignite your email list, and turn your clients into rallying loyal fans. ⁣⁣⁣ ⁣⁣⁣ ⁣⁣ ⁣ ⁣ ⁣⁣

Q4. What are your favorite niches to write in?

Personal development and Travel/Tourism. I love to explore. I’m open to writing in other niches as well.

Q5. What is the #1 lesson you've learned as a copywriter?

One lesson I have learnt as a copywriter is to not work with brands that does not align with my brand values. ⁣ ⁣

If a brand does not want to build a relationship with their customers, solve a problem or provide some kind of solution (at least) and is only focused on selling without providing value.⁣ ⁣

Then I would not want to work with that kind of brand because our values do not align and at the end of the day we may have a conflict of interest.⁣

Q6. Who is your favorite copywriter & why?

Definitely Alex Cattoni!⁣ ⁣

She plays a major role in my copywriting journey.⁣ ⁣

She gives so much value and without that I may not have actually began my copywriting journey in the first place. ⁣ ⁣

She provides content on real, authentic and empathetic copywriting that helps to de-douchify the internet and I’m so proud to be a part of this.⁣ ⁣

Go Alex Cattoni and the Copy posse!????

Q7. Do you have any recent wins to share?

My best news yet in my copywriting journey is winning a scholarship to Alex Cattoni and the Copy posse’s live copywriting coaching program- Launch Pad Season 4!!!⁣ ⁣

An opportunity to learn from one of the top copywriter’s in the world and 2022 digital marketer of the year.⁣ ⁣

I was (and I am still) so excited about this. ⁣ ⁣

I am fully armed with the hottest marketing and copywriting techniques to help heart-centered brands land their dream customers.⁣ ⁣

This is definitely one win I’m esctatic about.⁣

Q8. What would you say to a prospective client who wants to hire you?

Imagine…⁣ ⁣

If your ideal customers believes your offer can solve their problems and is their solution, how easily would you sell?⁣ ⁣

If you spent time to package your brilliance into an offer for a world-class customer experience, ⁣ ⁣

Then you should have it written the best way so your customers understand and cannot wait to be a part of it.⁣ ⁣ ⁣

Q9. What is a good email address for prospective clients to contact you?

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