Copywriting.org Interviews Sophia Inomwan
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Q1. Where are you from?
Nigeria
Q2. How did you discover copywriting?
I love words. From a young age, you would find me writing, reading a book, or telling a story.
I love how words can transport you to another world. You explore, feel, and live. You get to experience something excitingly different from your norm.
I love writings that speak to you and get you to feel the blistering cold, touch a warm cup of milky Ovaltine and taste a spicy plate of jollof rice.
Over the years, I helped brands grow their visibility on social media.
I was very particular about using words-captions to communicate WHO the brand was, HOW they solve problems, and WHAT value they offer.
Without knowing about copywriting, I was particular about using words to build relationships with their customers.
Because I knew that people buy from persons they know, like, and trust and ultimately have a (business) relationship with.
Until I stumbled on Alex Cattoni’s YouTube channel.
Everything changed.
Naturally, I dislike salesy writing. Writings that focus ONLY on “buy what I’m selling” no care for if the product or service SOLVES a problem or PROVIDES a solution.
I connected with Alex Cattoni and the Copy posse’s mission to make copywriting less douchy, more authentic, real, and empathic.
I began to learn what real, authentic, and empathetic copywriting is about.
I saw how powerful and impactful words could be if used correctly.
I was sold.
I knew I wanted to use my word power to help HEART-CENTERED brands.
Brands that care about building a relationship with their customers.
Brands that place providing value first before selling…
So I could be part of a positive ripple effect that creates a life-changing impact.
With my words and their products/services.
I began my mission to help heart-centered brands,
Who GENUINELY want to help the lives of their customers with their products or services
To connect and convert their ideal customers without being”salesy” through copywriting.
I love how words can transport you to another world. You explore, feel, and live. You get to experience something excitingly different from your norm.
I love writings that speak to you and get you to feel the blistering cold, touch a warm cup of milky Ovaltine and taste a spicy plate of jollof rice.
Over the years, I helped brands grow their visibility on social media.
I was very particular about using words-captions to communicate WHO the brand was, HOW they solve problems, and WHAT value they offer.
Without knowing about copywriting, I was particular about using words to build relationships with their customers.
Because I knew that people buy from persons they know, like, and trust and ultimately have a (business) relationship with.
Until I stumbled on Alex Cattoni’s YouTube channel.
Everything changed.
Naturally, I dislike salesy writing. Writings that focus ONLY on “buy what I’m selling” no care for if the product or service SOLVES a problem or PROVIDES a solution.
I connected with Alex Cattoni and the Copy posse’s mission to make copywriting less douchy, more authentic, real, and empathic.
I began to learn what real, authentic, and empathetic copywriting is about.
I saw how powerful and impactful words could be if used correctly.
I was sold.
I knew I wanted to use my word power to help HEART-CENTERED brands.
Brands that care about building a relationship with their customers.
Brands that place providing value first before selling…
So I could be part of a positive ripple effect that creates a life-changing impact.
With my words and their products/services.
I began my mission to help heart-centered brands,
Who GENUINELY want to help the lives of their customers with their products or services
To connect and convert their ideal customers without being”salesy” through copywriting.
Q3. What forms of copy do you write?
If you are a heart-centered brand that genuinely want to help the lives of their customers with your products or services I will love to work with you.
This are the forms of copy I write;
Sales Funnel Copy
We’ll optimize your customer journey from discovery to conversion for you with the complete sales funnel copy ( that is, the ad copy, landing page copy, auto responder email copy, indoctrination email copy, sales email copy, and the sales page copy)
I will do the research, craft an ideal customer avatar, burrow down the rabbit hole of psychology, and write & weave storytelling for your offer in your unique brand voice (nailing the ” Wow! This sounds exactly like me!”)
If you spent time to package your brilliance into an offer for a world-class customer experience, then you should communicate it the best way so they understand and can’t wait to be a part of it!
Just The Sales Page Copy
Let’s create a highly-converting sales page copy that turns your customer’s “ermm..” and “maybe” into an “I need this!”.
My premium sales page copywriting formula speaks to your audience’s pain points with empathy, helps them believe in your solution, and connects them to your brand voice.
???? Email Campaigns
I write engaging personality-driven emails that will build a relationship with your audience, ignite your email list, and turn your clients into rallying loyal fans.
This are the forms of copy I write;
Sales Funnel Copy
We’ll optimize your customer journey from discovery to conversion for you with the complete sales funnel copy ( that is, the ad copy, landing page copy, auto responder email copy, indoctrination email copy, sales email copy, and the sales page copy)
I will do the research, craft an ideal customer avatar, burrow down the rabbit hole of psychology, and write & weave storytelling for your offer in your unique brand voice (nailing the ” Wow! This sounds exactly like me!”)
If you spent time to package your brilliance into an offer for a world-class customer experience, then you should communicate it the best way so they understand and can’t wait to be a part of it!
Just The Sales Page Copy
Let’s create a highly-converting sales page copy that turns your customer’s “ermm..” and “maybe” into an “I need this!”.
My premium sales page copywriting formula speaks to your audience’s pain points with empathy, helps them believe in your solution, and connects them to your brand voice.
???? Email Campaigns
I write engaging personality-driven emails that will build a relationship with your audience, ignite your email list, and turn your clients into rallying loyal fans.
Q4. What are your favorite niches to write in?
Personal development and Travel/Tourism. I love to explore. I’m open to writing in other niches as well.
Q5. What is the #1 lesson you've learned as a copywriter?
One lesson I have learnt as a copywriter is to not work with brands that does not align with my brand values.
If a brand does not want to build a relationship with their customers, solve a problem or provide some kind of solution (at least) and is only focused on selling without providing value.
Then I would not want to work with that kind of brand because our values do not align and at the end of the day we may have a conflict of interest.
If a brand does not want to build a relationship with their customers, solve a problem or provide some kind of solution (at least) and is only focused on selling without providing value.
Then I would not want to work with that kind of brand because our values do not align and at the end of the day we may have a conflict of interest.
Q6. Who is your favorite copywriter & why?
Definitely Alex Cattoni!
She plays a major role in my copywriting journey.
She gives so much value and without that I may not have actually began my copywriting journey in the first place.
She provides content on real, authentic and empathetic copywriting that helps to de-douchify the internet and I’m so proud to be a part of this.
Go Alex Cattoni and the Copy posse!????
She plays a major role in my copywriting journey.
She gives so much value and without that I may not have actually began my copywriting journey in the first place.
She provides content on real, authentic and empathetic copywriting that helps to de-douchify the internet and I’m so proud to be a part of this.
Go Alex Cattoni and the Copy posse!????
Q7. Do you have any recent wins to share?
My best news yet in my copywriting journey is winning a scholarship to Alex Cattoni and the Copy posse’s live copywriting coaching program- Launch Pad Season 4!!!
An opportunity to learn from one of the top copywriter’s in the world and 2022 digital marketer of the year.
I was (and I am still) so excited about this.
I am fully armed with the hottest marketing and copywriting techniques to help heart-centered brands land their dream customers.
This is definitely one win I’m esctatic about.
An opportunity to learn from one of the top copywriter’s in the world and 2022 digital marketer of the year.
I was (and I am still) so excited about this.
I am fully armed with the hottest marketing and copywriting techniques to help heart-centered brands land their dream customers.
This is definitely one win I’m esctatic about.
Q8. What would you say to a prospective client who wants to hire you?
Imagine…
If your ideal customers believes your offer can solve their problems and is their solution, how easily would you sell?
If you spent time to package your brilliance into an offer for a world-class customer experience,
Then you should have it written the best way so your customers understand and cannot wait to be a part of it.
If your ideal customers believes your offer can solve their problems and is their solution, how easily would you sell?
If you spent time to package your brilliance into an offer for a world-class customer experience,
Then you should have it written the best way so your customers understand and cannot wait to be a part of it.
Q9. What is a good email address for prospective clients to contact you?
sophiathecopywriter@gmail.com