Interviews Soukaina Martin

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Q1. Where are you from?

‘m originally from Haiti and now live in the Dominican Republic.

Q2. How did you discover copywriting?

I worked as an agency copywriter /account exec for 6 years. Copywriting combines 2 of my passions: marketing and writing.

Q3. What forms of copy do you write?

email, sales pages, webpages, blogs

Q4. What are your favorite niches to write in?

B2B, health, personal development and radical new products

Q5. What is the #1 lesson you've learned as a copywriter?

Research, templates, a swipe file and a thesaurus are key, but always tap into inspired creativity for that extra little touch of magic.

Q6. Who is your favorite copywriter & why?

Alex Cattoni, our rad Copy Posse leader! She has truly cracked the persuasion sequence to near scientifique accuracy, all the while keeping her copy utterly authentic and creative.

Q7. Do you have any recent wins to share?

Right now I work more on coaching coaches and consultants to build their offers and their messaging. One of my clients just launched a beta test of his social relationships program with an email and webinar presentation that I helped him build and got 55% sign-up to his 12-week program.

Q8. What would you say to a prospective client who wants to hire you?

Copy is hands down the most crucial element of any marketing material, and it’s my absolute favorite part of marketing and my own personal super power. I’ve spent years studying the persuasion techniques of the best copywriters in the world, I’ve assembled a library’s worth of templates and swipe files, but more importantly, I’ve written everything from brochures, articles, sales pages, visual ads and even radio ads in 3 different languages. More than a copywriter though, I am a marketing strategist. My goal when creating a piece of copy is making sure it is not a wasted random act of marketing and instead contributes directly to my client’s bottom line. That is why I also work with clients to ensure each piece of copy is aligned with a powerful and cohesive brand messaging and fits within a comprehensive sales-driven marketing strategy.

Q9. What is a good email address for prospective clients to contact you?

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