Interviews Stefan Lubbers

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Q1. Where are you from?

the Netherlands

Q2. How did you discover copywriting?

Accidentally… through books and YouTube

Q3. What forms of copy do you write?


Q4. What are your favorite niches to write in?

Fitness, bodybuilding, coaching & health

Q5. What is the #1 lesson you've learned as a copywriter?

Good copy can’t fix a bad offer or a terrible relationship

Q6. Who is your favorite copywriter & why?

There are many… but if I have to pick one, it’s Ian Stanley. He was my first mentor and changed my life.

Q7. Do you have any recent wins to share?

Working with amazing clients lately. We all share a big passion for health and fitness, and it’s fantastic to help them spread their message through their email list. (while making more $$$ obviously haha)

Q8. What would you say to a prospective client who wants to hire you?

If you’re in it just for the money -> don’t reach out. Selling shady supplements that don’t do shit-> don’t reach out. Are you here to actually help your customers become the best, healthiest, strongest, and fittest version of themselves? And want to make more money in the process? Let’s see how we can win together!

Q9. What is a good email address for prospective clients to contact you?

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