Interviews Stefano Iavarone

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Q1. Where are you from?


Q2. How did you discover copywriting?

I was working at a boring corporate job and I knew I couldn’t live like that for the rest of my life. I started searching on YouTube on how to help while making way more money and live a fulfilling life. Most of the ideas sounded like get-rich-quick scams, and copywriting stood out to me.

Q3. What forms of copy do you write?


Q4. What are your favorite niches to write in?

Keto and low-carb coaching, health, and supplements

Q5. What is the #1 lesson you've learned as a copywriter?

It’s not what you think that sells. It’s what the prospect believes. Our job is to reshape or strengthen that belief.

Q6. Who is your favorite copywriter & why?

Stefan Georgi – for his RMBC method and invaluable experience. My favorite others include Justin Goff, Troy Ericson, and Daniel Throssell.

Q7. Do you have any recent wins to share?

Relatively a beginner, but I’ve learned from some of the best “who’s who” of direct-response & marketing – Stefan Georgi, Justin Goff, Sam Ovens, Troy Ericson, Kyle Milligan, Frank Kern, and Sabri Suby.

Q8. What would you say to a prospective client who wants to hire you?

I’m here to make you more money because your success is my success.

Q9. What is a good email address for prospective clients to contact you?

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