Interviews Steve Gibson

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Q1. Where are you from?


Q2. How did you discover copywriting?

Though Jay Abraham, then Gary Halbert.

Q3. What forms of copy do you write?

Mainly short form copy: emails, space ads and advertorials.

Q4. What are your favorite niches to write in?

Financial and health. (But also hobby markets like guitar and chess.)

Q5. What is the #1 lesson you've learned as a copywriter?

Stages of awareness and levels of sophistication.

Q6. Who is your favorite copywriter & why?

Parris Lampropoulos: (A) because his logical understanding of copy is second to none (B) He’s a great teacher (C) He once told me “Your bullets are so good they made me want to order the damn thing”

Q7. Do you have any recent wins to share?

I left Banyan Hill three months ago and they’re still re-using emails I wrote for them. It feels pretty good that, in a company that has so many a-list writers, my copy is held in such high regard.

Q8. What would you say to a prospective client who wants to hire you?

Check out my samples and decide for yourself.

Q9. What is a good email address for prospective clients to contact you?

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