Copywriting.org Interviews Steve Gibson
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Q1. Where are you from?
UK
Q2. How did you discover copywriting?
Though Jay Abraham, then Gary Halbert.
Q3. What forms of copy do you write?
Mainly short form copy: emails, space ads and advertorials.
Q4. What are your favorite niches to write in?
Financial and health. (But also hobby markets like guitar and chess.)
Q5. What is the #1 lesson you've learned as a copywriter?
Stages of awareness and levels of sophistication.
Q6. Who is your favorite copywriter & why?
Parris Lampropoulos: (A) because his logical understanding of copy is second to none (B) He’s a great teacher (C) He once told me “Your bullets are so good they made me want to order the damn thing”
Q7. Do you have any recent wins to share?
I left Banyan Hill three months ago and they’re still re-using emails I wrote for them. It feels pretty good that, in a company that has so many a-list writers, my copy is held in such high regard.
Q8. What would you say to a prospective client who wants to hire you?
Check out my samples and decide for yourself.
Q9. What is a good email address for prospective clients to contact you?
steveccopy@gmail.com