Copywriting.org Interviews Steve Messer
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Q1. Where are you from?
North Myrtle Beach, SC
Q2. How did you discover copywriting?
Read The Ultimate Marketing Plan by Dan Kennedy
Q3. What forms of copy do you write?
B2B, B2C, D2C & E-commerce: Email, digital copy for the web – SEO, UX copy, landing page copy, short & long form sales letters, video sales letter scripts. Full suite of B2B sales enablement products for strategic content marketing.
Q4. What are your favorite niches to write in?
2nd Amendment, tactical, hunting, survival & shooting sports industries & submarkets.
Q5. What is the #1 lesson you've learned as a copywriter?
The only perspective that matters is the perspective of the market and what’s in it for them.
Q6. Who is your favorite copywriter & why?
The Dynamic Duo of Bill Glazer & Dan Kennedy. They’re both Godfathers in our industry, great teachers and role models of sustained excellence and achievement in Direct Marketing.
Q7. Do you have any recent wins to share?
I’m a newly trained (AWAI Verified) copywriter with 35+ years operational and High-Risk Training experience in Naval Special Warfare and Joint Special Operations.
Q8. What would you say to a prospective client who wants to hire you?
Do you sell a high quality product, program, or service to patriotic Americans? If so, we should connect. And if I offer to optimize and accelerate your email profits, marketing and content strategy for maximum revenue potential without you having to spend hundreds of hours trying to figure it out or do it yourself, would you take me up on that offer? I’ve spent a long career working with elite, high performance people. In real world environments where attention to detail matters and failure is not an option. If you want that kind of partner and that level of commitment to your business success, reach out and we’ll have a chat to see if we’re a good fit. Thanks!
Q9. What is a good email address for prospective clients to contact you?
steve@xringmarketing.com