Copywriting.org Interviews Stjepan Mijat Zaninović
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Q1. Where are you from?
Hvar, Croatia
Q2. How did you discover copywriting?
After writing a bunch of landing pages for natural supplements for a client from Freelancer.com (UpWork for poor people), I met a guy who told me that I use a lot of psychology in my writing.
He told me that I’m a very good copywriter. So I googled “copywriting.” It’s a bit embarrassing, but I knew copywriting (to some degree) before I knew what that word stands for.
He told me that I’m a very good copywriter. So I googled “copywriting.” It’s a bit embarrassing, but I knew copywriting (to some degree) before I knew what that word stands for.
Q3. What forms of copy do you write?
All forms of direct response.
I like to say that I can write any form of text.
Until now, that proved to be right.
I also like coming up with new text forms. I’ve been doing that since high school and my “pink poetry” days.
I like to say that I can write any form of text.
Until now, that proved to be right.
I also like coming up with new text forms. I’ve been doing that since high school and my “pink poetry” days.
Q4. What are your favorite niches to write in?
I can write about anything, but I avoid IT stuff
(yet I have to write a landing page for a Tier 4 Data Center later today).
Health, parenting, dating, and pets are my top picks.
Thanks for this question.
It reminded me that I should probably find a client in the martial arts niche too.
(yet I have to write a landing page for a Tier 4 Data Center later today).
Health, parenting, dating, and pets are my top picks.
Thanks for this question.
It reminded me that I should probably find a client in the martial arts niche too.
Q5. What is the #1 lesson you've learned as a copywriter?
Overthinking is like quicksand.
Q6. Who is your favorite copywriter & why?
Carlos Ruiz Zafon – he’s the best writer ever.
But he died.
If I have to pick someone who still breathes, that’d be Stefan Georgi.
I’m grateful for everything I learned from him. And a chance to write for him (kind of) changed my life.
But he died.
If I have to pick someone who still breathes, that’d be Stefan Georgi.
I’m grateful for everything I learned from him. And a chance to write for him (kind of) changed my life.
Q7. Do you have any recent wins to share?
Yeaaahh. Like most copywriters, I’m an introvert, so I rarely “feel free to brag.”
But I’m proud of my latest win – the sales letter and emails I crafted for a famous love coach from New York City.
That actually felt good.
Here’s more…
I had to write some blogs for the US market (white label project), but I couldn’t keep my mouth shut…
So I pointed out all the mistakes on each client’s website.
A couple of months later, I became the head of copywriting and creativity in a growth agency from Zagreb with an office in Chicago.
But I’m proud of my latest win – the sales letter and emails I crafted for a famous love coach from New York City.
That actually felt good.
Here’s more…
I had to write some blogs for the US market (white label project), but I couldn’t keep my mouth shut…
So I pointed out all the mistakes on each client’s website.
A couple of months later, I became the head of copywriting and creativity in a growth agency from Zagreb with an office in Chicago.
Q8. What would you say to a prospective client who wants to hire you?
If I can solve your problem, I will overdeliver.
If I can’t overdeliver, I can probably introduce you to someone who can.
If I can’t overdeliver, I can probably introduce you to someone who can.
Q9. What is a good email address for prospective clients to contact you?
s.m.zaninovic@gmail.com