Interviews Stjepan Mijat Zaninović

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Q1. Where are you from?

Hvar, Croatia

Q2. How did you discover copywriting?

After writing a bunch of landing pages for natural supplements for a client from (UpWork for poor people), I met a guy who told me that I use a lot of psychology in my writing.

He told me that I’m a very good copywriter. So I googled “copywriting.” It’s a bit embarrassing, but I knew copywriting (to some degree) before I knew what that word stands for.

Q3. What forms of copy do you write?

All forms of direct response.
I like to say that I can write any form of text.
Until now, that proved to be right.

I also like coming up with new text forms. I’ve been doing that since high school and my “pink poetry” days.

Q4. What are your favorite niches to write in?

I can write about anything, but I avoid IT stuff
(yet I have to write a landing page for a Tier 4 Data Center later today).

Health, parenting, dating, and pets are my top picks.

Thanks for this question.

It reminded me that I should probably find a client in the martial arts niche too.

Q5. What is the #1 lesson you've learned as a copywriter?

Overthinking is like quicksand.

Q6. Who is your favorite copywriter & why?

Carlos Ruiz Zafon – he’s the best writer ever.

But he died.

If I have to pick someone who still breathes, that’d be Stefan Georgi.

I’m grateful for everything I learned from him. And a chance to write for him (kind of) changed my life.

Q7. Do you have any recent wins to share?

Yeaaahh. Like most copywriters, I’m an introvert, so I rarely “feel free to brag.”

But I’m proud of my latest win – the sales letter and emails I crafted for a famous love coach from New York City.

That actually felt good.

Here’s more…

I had to write some blogs for the US market (white label project), but I couldn’t keep my mouth shut…

So I pointed out all the mistakes on each client’s website.

A couple of months later, I became the head of copywriting and creativity in a growth agency from Zagreb with an office in Chicago.

Q8. What would you say to a prospective client who wants to hire you?

If I can solve your problem, I will overdeliver.

If I can’t overdeliver, I can probably introduce you to someone who can.

Q9. What is a good email address for prospective clients to contact you?

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