Interviews Sue Rice

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Q1. Where are you from?

Paris, France

Q2. How did you discover copywriting?

I started copywriting when I was the Communications Director of BBDO Europe. I left the agency and started my own agency–my first client was Nike.

Q3. What forms of copy do you write?

Email is my specialty (both lead gen or “cold” email as well as lead nurturing). I have developed a proprietary method called Tiny Thunder (metaphoric storytelling) to get amazing results for my clients. You can check out my book Tiny Thunder on Amazon…

Q4. What are your favorite niches to write in?

Health and wellness, self-development, business coaching, finance

Q5. What is the #1 lesson you've learned as a copywriter?

It takes time to master this game. Copy and paste templates make you sound like everyone else. Be different.

Q6. Who is your favorite copywriter & why?

Andre Chaperon. He is a thoughtful storyteller and is miles ahead of pretty much anyone else around.

Q7. Do you have any recent wins to share?

I guess the reception to my book Tiny Thunder is a win. James Schramko loves the book and “recommends it to all his clients”. Shawn Twing and Andre Chaperon weigh in”Sue is a master of the ‘art of metaphoric storytelling and she’s one of the best email copywriters in the world. If you sell with words, Tiny Thunder is worth 1000X the price (likely much more).” And copywriter Susan Laird had this to say. “This little volume deserves to be in every copywriter’s personal library. It is going in mine, right next to David Ogilvy and Mark Twain. I am running out of superlatives for this book. Frankly, it is one of the best I’ve ever read on this topic.”

Q8. What would you say to a prospective client who wants to hire you?

I’m much more than a copywriter–more like a CMO. Plus if you want real-time meetings with me, you’ll have to come to Paris. :)

Q9. What is a good email address for prospective clients to contact you?

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