Interviews Susan Rov

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Q1. Where are you from?


Q2. How did you discover copywriting?

I’ve always wanted to write for a living but didn’t know how and believed that it was reserved only for the chosen few. I went from a content writing background but when I discovered copywriting, I fell in love with the psychology of persuasion and started studying marketing strategy and branding. When the first COVID lockdown left me without a job in a foreign country on the other side of the world with no financial support, I made the jump and started freelance copywriting.

Q3. What forms of copy do you write?

Emails, sales pages, landing pages, ads.

Q4. What are your favorite niches to write in?

Coaches and course creators, self-development, entrepreneurship, health and fitness.

Q5. What is the #1 lesson you've learned as a copywriter?

Everywhere you look, there is a story that could make a great email.

Q6. Who is your favorite copywriter & why?

Justin Goff for his conversational style and ability to write emails that feel really personal.

Q7. Do you have any recent wins to share?

My clients met 156% of their yearly target for their $5k offer with my emails.

Q8. What would you say to a prospective client who wants to hire you?

I can’t wait to get to know you and turn your audience from curious prospects into irrationally loyal fans.

Q9. What is a good email address for prospective clients to contact you?

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