Copywriting.org

Copywriting.org Interviews Sykaye Cullamar

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Q1. Where are you from?

Philippines

Q2. How did you discover copywriting?

It was back in 2019 when I started my freelancing career, and one of my colleagues asked if I could work with them at their agency as a writer. Back then, I was not confident with my writing skills, and English was my second language. Furthermore, I always received bad critiques during English class in college, plus I stumbled every time I spoke the language, so I have to memorize all those words. And I took that personally. Hence, I developed a “no to writing” danger alert in mind. But she’s kinda different. She believes in my potential, which I think back then, was she okay or unaware to notice my incompetence? I took that opportunity and to return the favor, I studied as hard as possible and took loads of courses about writing to become better at it, and that’s where I met “copywriting” and the rest is history.

Q3. What forms of copy do you write?

Email, Sales Pages/Video Sales Page, Blogs, Social Media Copy

Q4. What are your favorite niches to write in?

Marketing, personal development, business coaching, hospitality and beauty.

Q5. What is the #1 lesson you've learned as a copywriter?

I don’t wish to rank all of them as they’ve played a massive role in my career as a copywriter. But there is one quote that remains in my heart: “Good writing is not a natural gift. You have to learn to write well”

Q6. Who is your favorite copywriter & why?

Gary Bencivenga and Stefan Georgi because they are the best. (In my own opinion)

Q7. Do you have any recent wins to share?

In my most recent, I increased website conversion rates through direct response copywriting. Writing creative and persuasive copy which results in higher engagement and click-through rates. Also, created a series of email campaigns that resulted in higher open and click-through rates, and lastly developing a new content strategy and increased website visitors.

Q8. What would you say to a prospective client who wants to hire you?

Want to collaborate?

Q9. What is a good email address for prospective clients to contact you?

business@sykayecullamar.com

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