Interviews Tania Jane Moraes

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Q1. Where are you from?

Mississauga, Ontario, Canada

Q2. How did you discover copywriting?

I’ve always loved writing ever since I was a child. This turned into publishing poetry and articles in magazines when I was 10. Eventually I ended up majoring in English and Creative Writing. I found my way into Copywriting when I entered the world of publishing as both an author and editor. A lot of my clients would ask me to help them position their author biography, their business offerings. I realized I could really create some impact with my love of words paired with my intuitive abilities to read the room, and love for understanding human behavior and motivation.

Q3. What forms of copy do you write?

I write nurture sequences, launch copy (sales pages, launch email sequences), SEO infused blogs, social media captions.

Q4. What are your favorite niches to write in?

Health and wellness, spirituality, mindset, business and entrepreneurship, travel.

Q5. What is the #1 lesson you've learned as a copywriter?

Write the way you speak. You don’t need to wax poetic in copy. Brevity is your best friend. Potent, powerful, and packs an oomph that brings the right clients on board.

Q6. Who is your favorite copywriter & why?

My fave copywriters are Rickilee Walls, Robyn Savage, Becca Martin, Tamika Auwai, and Tarzan Kay. They bring a humanness to their copy that often isn’t found in an industry dominated with the bro-marketers and old paradigm leadership. They write copy that evokes every emotion from you and still remind you of your greatness. Great copy will always do that — show you your possibilities, while celebrating where you are, instead of the old pain point model.

Q7. Do you have any recent wins to share?

I recently shifted into more of a Creative Director space in my brand and am so stoked that I get to help both 6 and 7 figure entrepreneurs and brands create wildfire impact with their message and brand. And I love that as a Creative House, we will have new divisions opening next year.

Q8. What would you say to a prospective client who wants to hire you?

Most of my clients reach out because they love my energy – the renegade, misfit, bold, unapologetic vibes. And then we talk, and they say, “Omg, we love your energy, you sound just like your captions. We want that.” That’s how most of my sales close, and it’s done via the DM’s, unless they really would love to hop on a call.

Q9. What is a good email address for prospective clients to contact you?

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