Interviews Tanner Henkel

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Q1. Where are you from?

Las Vegas

Q2. How did you discover copywriting?

I met a friend and mentor who had just sold his direct response business and was essentially retired. After getting to know him a bit better he formally introduced me to copywriting and suggested that I give it a shot…

Q3. What forms of copy do you write?

Long form VSLs, sales letters, ads and emails.

Q4. What are your favorite niches to write in?

Alt health/weight loss, golf

Q5. What is the #1 lesson you've learned as a copywriter?

We live in an attention economy. So we need to keep attention and interest above all else.

Q6. Who is your favorite copywriter & why?

Dan Kennedy – he influenced a lot of my early mentors so I learned a lot of his principles and often see them at work “in the wild” in other people’s marketing/copy. But more importantly, I just think his copy is so entertaining and easy to read that I truly enjoy reading it.

Q7. Do you have any recent wins to share?

I recently relaunched a copywriting course with my business partner Jerrod Harlan and a mentor – Justin Goff… We think the launch will end up doing about $75k in revenue all from Justin’s list. But I’m honestly more excited to start working with our new (and existing) members in a couple of unannounced bonus calls we’ve got planned in 2023.

Q8. What would you say to a prospective client who wants to hire you?

At this point in my career, I’m only interested in working on projects that I find interesting, have potential to scale and have smart, ethical people behind them. If all those boxes are checked, let’s get on a call to see if it’s a good fit.

Q9. What is a good email address for prospective clients to contact you?

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