Interviews Tanya Abdul Jalil

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Q1. Where are you from?

Melbourne, Australia

Q2. How did you discover copywriting?

I first started helping mothers making a career change after maternity leave and met many women starting their own businesses. Once I joined the business owners community and made some connections, I realised that Copywriting was a thing – and I could do it. That led me to Kate Toon and her fabulous Clever Copywriting School community where I made loads of connections with fellow copywriters.

Q3. What forms of copy do you write?

Brand Voice-driven copy for course creators, including website copy and course marketing materials, as well as course materials.

Q4. What are your favorite niches to write in?

I specialise in Education writing and writing for course creators – I love helping course creators find their unique brand voice and see how their language connects with their ideal students.

Q5. What is the #1 lesson you've learned as a copywriter?

Just start – it doesn’t matter if it’s putting out your first offer or you’re procrastinating on a big project – just take the first step and it will all flow from there.

Q6. Who is your favorite copywriter & why?

I love Justin Blackman’s work – he’s harnessed his genius on using Voice and creates copy that is always engaging and refreshing. His emails are always on point and his research skills are phenomenal.

Q7. Do you have any recent wins to share?

My highlight of the year was being part of the speaker’s panel at CopyCon in Sydney in October on how to be a happy, healthy, and brave copywriter. I was also honoured to make it as a finalist for Inclusion and Diversity Champion of the Year, Editor of the Year, and Proofreader of the Year. Although I didn’t win, I was thrilled to make it to the final four and be recognised by my peers for my work.

Q8. What would you say to a prospective client who wants to hire you?

You got into teaching because you have something to offer your students that will transform their lives in some way. If you’re not out there telling your story and sharing your genius with the world – who will help them? Everyone has a story to tell and something to offer the world and I love helping course creators and coaches find theirs. Think you don’t have a story, or you’re nothing special? Get in touch and let me prove you wrong!

Q9. What is a good email address for prospective clients to contact you?

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