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Copywriting.org Interviews Tej Dosa

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Q1. Where are you from?

Vancouver, BC

Q2. How did you discover copywriting?

I always wanted to live life on my own terms. But, I wasn’t particularly talented at anything. So, I thought business would be the only vehicle I could use to make that happen. Only issue? I sucked at business. And kept failing. Over and over again. Trying a bunch of different things in my mid/late teens, but barely generating any real results (while the pressure was mounting from my parents to quit ‘playing on the computer’ and get a real job).

I didn’t want to get a real job (only real job was working 3 days at McDonalds – returned the uniform the same day they gave it to me lol), so I kept at it and luckily came across an infomercial on TV one night that caught my eye. I Googled it, discovered the advertising style behind it was ‘Direct Response’, went down the rabbit hole and before I knew it I was staying up every night reading the Gary Halbert Letters (then Eugene Schwartz then Claude Hopkins and the rest is history).

This changed the course of my “business career” (and life) forever because it allowed me to start generating real results with my own ventures + clients (no longer having to worry about getting a real job ever again).

Q3. What forms of copy do you write?

I don’t write copy for new clients anymore. I write copy mostly for offers I own/co-own. But when I was writing copy for clients, I would write long-form sales letters (this was my speciality). Now I write all different types: long-form, ads, emails, upsells/downsells, etc.

Q4. What are your favorite niches to write in?

I’ve written copy for all the big 3 markets and my favorite vertical was health (keto supplement companies). I enjoyed the extensive research involved and used the knowledge gained to level up my own health (this is one of the most underrated benefits of being a copywriter IMO – so much knowledge gained in a variety of different domains!) Aside from health, I love writing in the marketing, spirituality, and addiction space. Dating/social offers are fun too.

Q5. What is the #1 lesson you've learned as a copywriter?

Put yourself in the target’s shoes and write to sell yourself.

Q6. Who is your favorite copywriter & why?

The Prince of Print aka Gary Halbert. If it wasn’t for Gary, I don’t know if I would have gone down the copywriting route. I didn’t like writing. Got trash grades in English class. And spending all my time punching a keyboard day in and day out seemed like hell. But, then I started reading Gary. And loved how he communicated the ‘essence’ of life in such simple words and knew how to get the people going. I wanted to learn how to do that because human nature/psychology/understanding what makes humans tick had always been a running interest for me (since a kid).

Q7. Do you have any recent wins to share?

Aside from personal copy/biz wins, I would say creating 6 Figure Promotions (containing my personal 3 step system for writing long form sales letters) and putting it in the hands of the people (in exchange for payment to me or any charity of their choice). This was very fulfilling because every week I would (and continue to) receive messages from people saying: “If it wasn’t for 6FP, I wouldn’t be clearing 6-7 figures now” “I’m 20 and make more than both my parents combined” “I’m now writing copy for X big brand/name and 6FP is what I used to make it happen.” It sounds cheesy, but hearing those comments truly hits differently.

Q8. What would you say to a prospective client who wants to hire you?

Pay your favorite charity $497, email me the screenshot/receipt, and let’s get the good times started.

Q9. What is a good email address for prospective clients to contact you?

tej@clicksandcopy.com

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