Interviews The Rev. Dr. Sir Colin D. Theriot

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Q1. Where are you from?


Q2. How did you discover copywriting?

The copywriter at my job got sick and I volunteered to help out and my boss liked what I did and told me I was a copywriter now.

Q3. What forms of copy do you write?

I’m retired from writing for clients and do consulting, teaching, mentoring, and coaching for copywriters now. But when I was active, my specialty was launch packages for expensive info products.

Q4. What are your favorite niches to write in?

I currently write only for myself, and write about copy, persuasion, influence, etc. The sneaky stuff people get freaked out about.

Q5. What is the #1 lesson you've learned as a copywriter?

“If it sounds like writing, re-write it.” – Elmore Leonard

Q6. Who is your favorite copywriter & why?

Not a copywriter, but my favorite writer from a business standpoint is Lester Dent. He wrote most of the Doc Savage pulp novels, and could crank out a novel a week. He was highly paid for his time, and each serial story was basically an ad for buying the next one. He had a formula he developed himself, and created a lavish lifestyle living off his imagination – but ONLY possible because he could crank it out like no one else.

Q7. Do you have any recent wins to share?

I’ve been running the Cult of Copy group for a decade now – September was the anniversary of me starting it.

Q8. What would you say to a prospective client who wants to hire you?

No thanks.

Q9. What is a good email address for prospective clients to contact you?

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