Copywriting.org Interviews Tifa Ong
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Q1. Where are you from?
Malaysia
Q2. How did you discover copywriting?
I knew about copywriting when I was writing blogs for Mindvalley. I saw the way they write emails, sales pages, and opt-in pages and I was amazed by their copy. And I wanted to write like them.
Q3. What forms of copy do you write?
I can write all forms of copy, but my personal passion is with emails. I love, love, love writing emails. To me, it feels like I’m talking to my best friend and I sincerely want to help her.
Q4. What are your favorite niches to write in?
I love writing for coaches who are in niches that changes lives, relationships, and families. One of my clients is in the parent recovery niche. She helps mums who are struggling with addicted adult children reclaim their life and power back. It’s very inspiring and motivating to write copy for a coach like this!
Q5. What is the #1 lesson you've learned as a copywriter?
People don’t read your copy like they’re reading newspaper. People read your copy like they’re talking to themselves. We talk to ourselves ALL THE TIME. And if your copy sounds similar to how they talk to themselves, how they justify about themselves, how they motivate themselves, etc. they’re more likely to trust, click, and buy. Because who do they trust most? Who do they like most? Themselves.
Q6. Who is your favorite copywriter & why?
Matthew Volkywn. He’s my copy coach and he has changed my copywriting career. He taught me how to think. Previously, I see copywriting as a method to sell, which is true, but only partly. He taught me my #1 copywriting lesson: People talk to themselves ALL THE TIME. And if your copy sounds similar to them, you already win. He’s also the one who brought my copywriting income from fluctuating 1k to a stable 4k a month. I’m forever indebted to Matthew ????
Q7. Do you have any recent wins to share?
My recent win? My copy coach just recognized me in our community that I’m an amazing and world-class copywriter. It means a lot to me when all my small, incremental changes are paid off. Getting recognized by my copy coach is a BIG deal!
Q8. What would you say to a prospective client who wants to hire you?
If your voice is empathetic, authoritative, direct, and kind, I might be the copywriter that can write in your voice and move people. A lot of my clients stayed with me because I captured their voices AND get results for them. Most clients that like my work are women and their audience is also women. So if you’re a woman helping women and your voice is empathetic, authoritative, direct, and kind, let’s have a chat. ????
Q9. What is a good email address for prospective clients to contact you?
tifa@tifaong.me