Interviews Tim Nowhen

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Q1. Where are you from?

Alliston, Canada

Q2. How did you discover copywriting?

I was mindlessly scrolling through YouTube, when a strange video caught my attention. I soon found myself tumbling down a dark rabbit hole of copywriting and marketing. The more I watched, the more I felt like I was being pulled into an endless abyss of persuasive techniques and deep human psychology.

My point of no return was when I read The Boron Letters by Gary Halbert. As I read each letter, It was like a spell had been cast upon me. For the first time in my life, I saw what true power was. So I was consumed by an insatiable thirst for marketing and copywriting knowledge.

And from that moment on, my life was never the same.

Q3. What forms of copy do you write?

Emails, Sales Letters (VSLs and TSLs), Front-end ads.

Q4. What are your favorite niches to write in?

I prefer to write in Direct-Response based niches. For example: Biz-op, Dating, Health, Fitness, Coaching etc.

Q5. What is the #1 lesson you've learned as a copywriter?

All our copywriting tactics, strategies and principles should be dedicated to the audience’s transformation. We connect them to the products and services that will help them reach their full potential.

We are bridges. Nothing more and nothing less.

Q6. Who is your favorite copywriter & why?

Would it surprise you to hear that I don’t have a favorite copywriter? There’s so many to choose from and I believe each big copywriter contributed something special to the medium as a whole.

People like David Ogilvy, Eugene Schwartz, Gary Bencivenga, Gary Halbert, Joseph Sugarman, Clayton Makepeace (only to name a few) will always be remembered. I doubt anyone would fight me on this opinion.

So if I had to choose someone it would be Alen Sultanic because he’s opened my eyes to what copywriting can be. It can be just more than words on a page. Instead, it’s a tool we use to create real change in people.

Q7. Do you have any recent wins to share?

Here’s something I don’t reveal often… A couple years ago I had to go back home and take care of my mom. She suffered a back injury and couldn’t work anymore.

Through copywriting I was able to help her pay off her house, car, bills and get her back on track. This is why copywriting will always be a soft spot for me and my life.

As for recent wins, I can name the times I’ve made clients 20k or 100k in a few days with just email. However it’s the impact I’ve mentioned above that really gets me going.

And I bet you would agree with me.

Q8. What would you say to a prospective client who wants to hire you?

I would tell them it’s always their choice to go with me or anyone else on this list. There’s plenty of great people to choose from.

When you decide to work with me though, you’re getting someone who is 100000% dedicated to your success. I’m a big nerd about this copywriting/marketing stuff so yes, I will send you videos on how to improve everything you got.

I will write my ass off to get you results (sometimes more than you can handle). And I’m going to ask you hard questions. The questions you need to hear but might not want to hear.

Honestly, I’m not for everyone. But for the people I’m a good fit with… You’re getting a trusted advisor/partner. Not just someone who can tap keys all day.

So in the end, it’s up to you.

I know you’ll make the right choice.

Q9. What is a good email address for prospective clients to contact you?

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