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Copywriting.org Interviews Timothy Kerr

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Q1. Where are you from?

Greenwich, CT.

Q2. How did you discover copywriting?

I was answering phones at a small Direct Response agency. I didn’t know what it was but I needed work. I was challenged to write something – for a vacuum accessory called Wacky Vac. I came up with a strategy and wrote it that night. Then I was allowed to Direct the DRTV commercial for it. It made 5 – 10 mil. I made 200 bucks. I loved it and was hooked. Two weeks later I had business cards that read “copywriter.”

Q3. What forms of copy do you write?

DRTV scripts for 20 years. Everything DR for 10 more.

Q4. What are your favorite niches to write in?

Truly anything interest me that demands I close.

Q5. What is the #1 lesson you've learned as a copywriter?

Brevity.

Q6. Who is your favorite copywriter & why?

The Kingmaker Claude Hopkins for “reason-why” copy. Herbert Simon for his perception. And one of the least known but most influential men in DR, Arthur Schiff, who came up with the line “but wait, there’s more.”

Q7. Do you have any recent wins to share?

As of today, three of my campaigns are in National/International roll-out on TV and Social Platforms. It’s nice to have your copy deliver success for clients but hard to stop and enjoy when the next project needs you!

Q8. What would you say to a prospective client who wants to hire you?

OK. Seriously, I’d say be smart and talk to my clients first. Then you’ll know exactly who you are hiring.

Q9. What is a good email address for prospective clients to contact you?

tim@KerrTel.com

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