Copywriting.org Interviews Tomislav Winkler

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Q1. Where are you from?

I was born and raised in Berlin, Germany. I now live in Potsdam, a smaller city next to Berlin. My wife and I plan to move to the US in the future.

Q2. How did you discover copywriting?

Ironically, my career started with the one thing that almost killed my passion for writing for good: Studying English. Sorry academia, but five nouns in a row and half-a-page long sentences are NOT crisp, engaging writing. And when I graduated in 2015, I felt like so many other graduates: “What do I actually do with my life?” Since I didn’t have anything that would “light the fire” in my soul, I basically ended up hopping from job to job. So I worked as a hotel clerk apprentice, thinking how I wanted to use my foreign languages in an international environment. It didn’t take too long to realize that it wasn’t my cup of tea. Then, a buddy of mine recommended me to check out working as a security guard, because you could retrain fairly quickly and earn a full-time income without being a low-paid apprentice for 2-3 years. Yes, that’s a thing in Germany. The pay was decent and I actually had more fun communicating with people face to face than I thought I would, considering I’m a 150% introvert. But about 3 years later, I noticed a kind of “emptiness” in me, a longing for more in my life. I had this feeling of emptiness, but also those night shifts that ruined my sleep pattern, so I saw myself forced to do the unthinkable: Typing the famous phrase into my computer, “How to make money online”. And I stumbled upon copywriting, which pulled me in like a vortex that hasn’t let go of me and I doubt it ever will. I began by diving into free youtube videos and then I purchased LOTS of high-level courses on copywriting and marketing, no matter if it’s about writing emails, automations, long form or improving your copywriting skill in general. What I love most about copywriting and direct response marketing is this idea of changing people’s lives for the better on scale by collaborating with the right businesses, because I’ve seen it change my life for the better. With copywriting, I finally found a passion that lights the fire in my soul and fills the emptiness I used to feel.

Q3. What forms of copy do you write?

Most of the copy I write is in the health and weight-loss niche: emails, autoresponders, advertorials, native ads, sales letters and VSLs. I also have experience writing content, but I love it most when I can go into “ethical selling overdrive mode”, because I enjoy applying my direct response knowledge to sell, sell, sell and improve lives with amazing products.

Q4. What are your favorite niches to write in?

Generally, I’m open to writing in pretty much every niche out there, as long as the product makes people’s lives better. The one niche I love writing copy for most is health and weight loss, because I personally care about these two and they are more important than ever. And it doesn’t matter if we’re talking men’s health or more specific stuff like diabetes, arthritis and other sub niches. When there’s a product that helps people sleep better, have more energy, get rid of year-long physical/mental pain, lose weight, live longer, detox… You’ll have a hard time stopping my copy gears from turning. Other niches I love writing for are the survival and self-defense niches, as well as eCom. Recently, I’ve also discovered biz-opp/”make money online” as a niche I enjoy writing for a lot. Because it’s what allowed my copywriting career to exist in the first place and there are so many amazing products out there that help people acquire useful skills which allow them to drastically change their levels of income and life quality because of that.

Q5. What is the #1 lesson you've learned as a copywriter?

Curiosity is such an important trait to have. Without curiosity for your market, there is no empathy. Without empathy for your market, there is no sale. But it goes deeper than this: Not only is curiosity important in terms of market research, but also if we’re talking about applying yourself to the craft of copywriting. Staying curious and open-minded about direct response marketing, copywriting, human psychology, sales drivers, hooks, consumer behavior… A curiosity-driven mindset will let you go far in copywriting.

Q6. Who is your favorite copywriter & why?

It’s a really tough choice since there are so many awesome copywriters out there, but if I personally had to pick one, it’s gonna be Ian Stanley. I love his punchy, “to-the point” emails and I also resonate with his worldview on all things money and abundance so much. His use of humor is intriguing and inspiring.

Q7. Do you have any recent wins to share?

I was asked to do a bilingual project for an eCom client of mine and they were so amazed that they wanted to work with me long-term. When they asked me for a “100% content email”, I “injected” one of their side-products into the email and they loved the result: Happy customers because they got to purchase something that they really wanted on top of the content and a happy client because of sales revenue that they didn’t even expect from a content email.

Here is a link to some of my recent wins: https://docs.google.com/document/d/1II_XLlXkfm7wi0csHWYY251fCxyASAlPGcWc_xszvDw/edit?usp=sharing

Q8. What would you say to a prospective client who wants to hire you?

I love increasing the revenue for passionate business owners with great products: If you’re interested in working with a driven copywriter who’s looking for long-term work relationships, feel free to reach out and we can see how things go from there.

Q9. What is a good email address for prospective clients to contact you?

tomislav.winkler@gmail.com