Interviews Tooba Jabbar

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Q1. Where are you from?

I am from Pakistan.

Q2. How did you discover copywriting?

As a writing enthusiast, I always wanted to write my heart out, without following the rules of typical informative content. So my quest lead me to find copy.

Q3. What forms of copy do you write?

I love writing FB ads, emails and sales pages.
My copy pieces have multiple angles and creative storylines.

Q4. What are your favorite niches to write in?

Well, I am a great fan of business, real estate, health and the tech industry.
Overall I take new and different industries as a source of my own learning.

Q5. What is the #1 lesson you've learned as a copywriter?

Deep connections with the audience. For me, it is the essence of copywriting.
You cannot force anyone to read ready-made templates.
So, I always tailor my copy pieces from scratch.

Q6. Who is your favorite copywriter & why?

Daniel Throssel, I would say.
Because of the very conversational stories and fantastic angles.

Q7. Do you have any recent wins to share?

I am a newbie in copywriting.

Q8. What would you say to a prospective client who wants to hire you?

I do research on your business like it’s my own.
I understand it very well.
Now, it’s my duty to write you something groundbreaking.
Trust the process.

Q9. What is a good email address for prospective clients to contact you?

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