Copywriting.org Interviews Umair Ali Shah

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Q1. Where are you from?

Pakistan

Q2. How did you discover copywriting?

I was good at writing and persuasion since school. When finished my O/A levels, I started finding the ways to do more things using my writing… And then found Stephen Georgie and Armaan Asaadi talking copy. That was the starting point.

Q3. What forms of copy do you write?

I love doing long-form sales letters and VSLs. Couple of reasons for that: For one, my mentor (Stephen Georgie, World’s #1 copywriter beyond question). His program (RMBC Method) is tailored more around long-form copy. Secondly, I enjoy leveraging more and more persuasion elements in a copy piece and long-form copy gives me that room.

Q4. What are your favorite niches to write in?

Health, coaching, and finance I love the most and have done majority of the funnels in.

Q5. What is the #1 lesson you've learned as a copywriter?

While writing a copy piece, just BE your ideal customer. Be in the shoe of your prospects and keep the process simple.

Q6. Who is your favorite copywriter & why?

Stephen (The Boss) Georgie. He writes copy that talks. It flows well. He assembles really good stories. AND, I’m on his footsteps!

Q7. Do you have any recent wins to share?

Yes. A very recent funnel I have done was for a business coach. It’s been a month and she’s > $26k for a high ticket product already.

Q8. What would you say to a prospective client who wants to hire you?

I’ll keep it simple. By far, you’d have read the responses to the questions above. Do you think we’re a fit? Reach out if you think we’re, for a discovery call (Simple!)

Q9. What is a good email address for prospective clients to contact you?

umairalixhah@gmail.com

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