Interviews Victory Michael

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Q1. Where are you from?

Benin City, Nigeria.

Q2. How did you discover copywriting?

I discovered copywriting when being idle at home during one of the long ASUU strikes.The strike didn’t seem to end soon and I realized it would be more profitable if I actually picked up one or two digital skills to empower and add value myself, instead of just sitting at home.I already knew copywriting was a high-paying skill because I had many friends who were copywriters. Hence, I decided to join the great league and ever since then, copywriting has been my main career.

Q3. What forms of copy do you write?

Email, Facebook, WhatsApp ads, blogs, and sales letters.

Q4. What are your favorite niches to write in?

Fitness and wellness, Cosmetics and Beauty, Fintech, and Real Estate.I’d really love to explore more niches as time goes by, though.

Q5. What is the #1 lesson you've learned as a copywriter?

Well, I’ve learned numerous lessons… So many are coming to my head now but if there’s only one I can pinpoint, it’s the fact that:Copywriting is not just about following formulas in order to sell a product. Copywriting is more about laying everything else aside, focusing on your prospect’s likes and desires, seeing what makes him tick, and eventually seeing the perfect way to make him want to buy your product.Because in the long run, that’s what salesmanship is all about. It’s not just about telling him to buy, it’s about making him want to buy, making him see that his problem can be solved by your product.This way, sales is inevitable.

Q6. Who is your favorite copywriter & why?

My favorite copywriter (foreign) is Eugene M. Schwartz. I love him because he really dissected the framework of copywriting in his book “Breakthrough Advertising” which really helped me in my days of building and grinding to be a professional copywriter.In Nigeria, amongst the top copywriters who are hitting it hot, my favorite is Precious Oriji. She is a great inspiration to me because she proves that no matter how expert and successful one gets, there is still room for advancement even further.

Q7. Do you have any recent wins to share?

My most recent win is landing a copywriting job at a Fintech Company.I’m really elated by this feat because I’ve been looking forward to working with this company and some days ago I finally pitched and offered my services to them, putting them in awe and they wanted more.And boom, I was hired!

Q8. What would you say to a prospective client who wants to hire you?

You’ve invested too much in your business to let it crumble at the mercy of your competitors/rivals.Most times you don’t even need to run an expensive campaign before you knockout your rival brands out of the mind of your market, making them remember only your own brand.All you need is me, a good copywriter who specializes in establishing brands deep into the mind of your prospects and market.Now tell me, how wouldn’t you make massive sales, when there are hundreds of rivals outside but everyone only remembers your own brand?

Q9. What is a good email address for prospective clients to contact you?

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