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Copywriting.org Interviews Vincent Paris

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Q1. Where are you from?

Philippines

Q2. How did you discover copywriting?

It was 2018 when I discovered copywriting when I came across with one of those ads of Dan Lok. Since then, I got fascinated with the skill to the point I’ve studied, read, and dissected, legendary materials from the likes of Martin Conroy, Ted Nicholas, Garry Halbert, Garry Bencivenga, Clayton Makepeace (whom I considered my mentor), Eugene Schwartz, John Caples, Robert Collier,Frank Kern,Michael Masterson, Jay Abraham, and the list goes on.

Q3. What forms of copy do you write?

I specialize both long and short form copy, sales letters, promotional emails, soap opera sequences, VSL, front-end back-end offers, and social media content.

Q4. What are your favorite niches to write in?

SAAS, Ed-Tech, Health and Fitness, Digital Courses, Consulting Space, Financial

Q5. What is the #1 lesson you've learned as a copywriter?

After the couple of breakthrough years of doing copywriting, I credited everything into the mantra of “Treat people as an investment rather than opportunity, then they’ll treat your offers as solutions than commodities”. While it’s true that copywriting is more like science than an art form of writing, it takes a deepness of a true arsenal of a copywriter to emphatically know everything about his market and ethically use it to present the offer irresistibly. A copywriter who eats, sleeps, and breath from everything about his market can present his offer with emphaty than a copywriter in which the agendum is only to sell an offer. This is what separates between the top 5% copywriters and 95% of copywriters in the world across different industries. – The Top 5% focused on making a difference, while 95% focused on making a living. – The Top 5% lead and influence. The 95% sell and persuade. This is why… I believed that… “There’s always a big difference between making a living and making a difference. If you can live in that difference then you can make a living”. Any copywriter who lives with that mantra can always live with difference and ethically banks fortune.

Q6. Who is your favorite copywriter & why?

It’s Jesus Christ. Though it’s unusual and some religious folks out there may find it grounded… However, for me I even considered HIM as the best example of being a true copywriter. Imagine a breakthrough power of turning 12 people into devoted disciples and from there turning communities into world domination. That’s the breakthrough power of true influence. Like HIM, a true copywriter can influence and lead disciples (happy clients), while cultivating massive thriving communities (devoted market).

Q7. Do you have any recent wins to share?

I have had. However, I’m not really a fan of bragging or so (though it’s cool sometimes lol). For example when I discuss potential project to a client… I’m an avid fan and a persuasive addict of showing than just telling metrics, profits, KPIs, etc.

Q8. What would you say to a prospective client who wants to hire you?

I only win if you win. I make a living if you make a difference. If you treat me as your investment, then I’ll triple that with interest and bank you a fortune. How’s that for an agreement? Lavyah!

Q9. What is a good email address for prospective clients to contact you?

vincenttapayan9804@gmail.com

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