Interviews Wendy Montes de Oca

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Q1. Where are you from?

New York

Q2. How did you discover copywriting?

I’ve been in direct response marketing for about two decades working with powehouse publishers like Weiss, Agora, Newsmax, American Lantern Press & many more. As a marketer for top publishers, I worked closely with copy legends legends like Mark Ford, Martin Weiss and Clayton Makepeace and was expected to write high performing copy… as well as also lead the strategic marketing side of the campaigns such as list management, performance analysis and optimization. That’s what sparked my love for creative development… starting as a marketer who wrote copy.

Q3. What forms of copy do you write?

VSLs, TSLs (sales letters), eComm web pages, emails, new leads, funnels (upsells, down sells, rescue/exit pop ups, cart abandon emails), Facebook & Google PPC ads, mini You Tube scripts, squeeze pages (lead magnets), autoresponders, and direct mail (#10 letters, self mailers).

Q4. What are your favorite niches to write in?

Alt. Health/supplements, weight loss/fitness, biz op, financial, prepper/survivalist.

Q5. What is the #1 lesson you've learned as a copywriter?

Be a strategically creative thinker.

Q6. Who is your favorite copywriter & why?

It’s a 3-way tie with my mentors Mark Ford, Martin Weiss and Clayton Makepeace. Because they had a passion for their craft that was unmeasurable and created unique creative methods for the entire copy process that other writers/publishers still emulate today.

Q7. Do you have any recent wins to share?

I consider my ‘wins’ to be my corporate portfolio and client roster that includes some of the industries heaviest hitters: VShred, Kendago, Weiss, Agora, Newsmax, SlimFast, American Lantern Press, Forbes, Business Management Daily, Dow Theory, Dr. Al Sears, Svelte, Dr. Jonny Bowden, Hearst Magazines, and many more.

Q8. What would you say to a prospective client who wants to hire you?

My unique blend of strategic marketing & copywriting experience helps give me a comprehensive edge that is demonstrated by performance. This ‘creative combo’ makes all the difference.

Q9. What is a good email address for prospective clients to contact you?

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