Interviews William Zsolnai

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Q1. Where are you from?

From gorgeous Budapest, Hungary

Q2. How did you discover copywriting?

I got a gig as a high-ticket closer to learn the art of persuasion, but I hated selling over the phone.

The owner of the business then asked me if I’d rather write their copy, and just like that, I found my place.

Q3. What forms of copy do you write?

Mainly email, but I also love writing long-form copy.

Q4. What are your favorite niches to write in?

Definitely coaching and the biz opp space.

Q5. What is the #1 lesson you've learned as a copywriter?

Offer matters most

Q6. Who is your favorite copywriter & why?

Stefan Georgi — IMO he’s the greatest active copywriter today.

I love his practical teachings and the way he breaks down his methodology.

He does what he preaches, and as a copywriter, you can watch all the pieces come together live, just as he teaches them.

Q7. Do you have any recent wins to share?

– Took my client’s email open rates from 12-18% to 32-43%

– Did a 6-figure mid-ticket product launch for Coach Foundation where I was responsible for the strategy, copy, and even a bit of management

– Signed up 2000+ Zoom Registrations and 700+ attendees for a webinar launch from email

– Wrote an email sequence for Krista Mashore, and her team loved it. Krista is an 8-figure Real Estate Coach & 2 Comma Club Award winner.

Q8. What would you say to a prospective client who wants to hire you?

Let’s get in touch and see if it’s a good fit:)

You can reach me at

Q9. What is a good email address for prospective clients to contact you?

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