Interviews Xavier Chang

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Q1. Where are you from?

Orlando, FL.

Q2. How did you discover copywriting?

Back in 2019 I did retail arbitrage on the side. (Buying products at a discount then reselling on eBay and Amazon.) Some of these products would have no competition when I checked in store. But within days making my listing, there could be dozens of sellers. Usually this causes a race to the bottom. Which means everyone keeps lowering their price until there’s no profit left. But I noticed there were a few sellers who continued to make sales without lowering their prices. So I studied their listings, applying what they did to my own and it worked. Soon I realized what I was doing was called copywriting.

Q3. What forms of copy do you write?

Mostly direct response emails and ads. With occasional leads, sales letters, or VSLs.

Q4. What are your favorite niches to write in?

Natural Health, Coaching & Consulting, Spirituality, Tech, Automotive

Q5. What is the #1 lesson you've learned as a copywriter?

The better you understand your customer, the better your copy performs.

Q6. Who is your favorite copywriter & why?

John Carlton. I like his use of entertaining stories and how every sentence is charged with energy.

Q7. Do you have any recent wins to share?

Not recently. Which motivates me to generate a new one soon.

Q8. What would you say to a prospective client who wants to hire you?

Send me an email and let’s see if we’re a good fit.

Q9. What is a good email address for prospective clients to contact you?

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