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Copywriting.org Interviews Yordan Georgiev

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Q1. Where are you from?

Bulgaria

Q2. How did you discover copywriting?

The truth is that I discovered it quite randomly. I was a competitive public speaker and went to many debating competitions. During one of them, I met a friend, whom I helped to organize one of the most significant TedX events in Bulgaria in 2017. There I met with the copywriter and mindset coach Dayana Alexandrova, who we invited as a speaker to promote the benefits of living and working as a digital nomad. Through her, I found out about copywriting and fell in love with the idea of helping businesses grow through honest persuasion tactics and using my own creativity.

Q3. What forms of copy do you write?

Email sequences, Ads, Sales pages, Landing pages, Website copy, Copy translation and interpretation, Subtitles, Blogs

Q4. What are your favorite niches to write in?

Business coaches, Public speaking mentorship programs, Personal development, Travel, Solo entrepreneurs

Q5. What is the #1 lesson you've learned as a copywriter?

That the more value you provide for others, the more others will give back to you and want help from you. When you step into the shoes of your dream customer and try to understand their needs, you are more likely to be successful in making a sale. A copywriter’s job in an ideal world would be to show these customers that you as a business indeed already know their interests and how to improve their life.

Q6. Who is your favorite copywriter & why?

By far Alex Cattoni. She teaches copywriting with a unique approach that focuses on not just utilizing a set of templates to apply for each client you work with but instead on the principles that make every copywriter a unique asset for a business. Her philosophy is centered around creating honest copy without clickbait that aims to aims to cater to the specific needs of a client, which aligns with my values.

Q7. Do you have any recent wins to share?

I recently got interviewed for a Bulgarian podcast, where I got the unique chance to talk about developing strategies for the brand image of local companies so they can become successful in expanding to other European markets. I also completed 1 year of living in Argentina, a country which I fell in love with. All because of my decision to focus on my copywriting business.

Q8. What would you say to a prospective client who wants to hire you?

For me jumping on a call is crucial in order to figure out of we are a good fit for each other. I first love to talk with clients about their values and goals to see if they align with mine. If they do, I guarantee that I will work with you as long as needed for you to reach them and for you to be satisfied with the result.

Q9. What is a good email address for prospective clients to contact you?

gordangeorgiev@gmail.com

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