How to Market Yourself as a Freelance Copywriter: Copywriting 101


Are you looking to market yourself as a freelance copywriter? Promoting your services as a freelance copywriter need not be intimidating; with the right strategies in place, you can easily start building up an impressive portfolio. By having the right instruments and approaches, you can kick off advertising your services and assemble an impressive portfolio that will draw in possible customers. 

In this blog post, we’ll explore some effective ways to market yourself as a freelance copywriter including networking, creating a professional website, utilizing social media platforms for promotion purposes, developing an email list for marketing efforts and SEO optimization techniques among other methods such as word-of-mouth referrals or paid advertising options on job boards. Read on to learn more.

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Networking is an essential tool for any copywriter looking to get their name out there. It’s all about connecting with the right people and making sure your services are known. Whether you’re a newbie or have been in the game for years, networking can help you find potential clients and build relationships that will last.

Begin by going to business gatherings, for example, classes, symposiums and workshops where you can associate with other experts in the same field. These events provide great opportunities to make contacts and learn from experienced colleagues who may be able to give advice on how to succeed as a copywriter. You could also join professional organizations related to your area of expertise such as The Copywriters Network or The Professional Writers Association of Canada (PWAC). Joining professional organizations such as The Copywriters Network or The Professional Writers Association of Canada (PWAC) can provide access to resources and mentorship programs which could be beneficial for advancing your career.

Don’t forget about online networking either. LinkedIn is an ideal platform for displaying your writing, connecting with other authors and discovering possible customers who could be keen on employing you for their projects. Additionally creating profiles on freelance job boards such as Upwork or Freelancer can increase visibility amongst those searching for writers with specific skillsets.

Finally word-of-mouth referrals are invaluable when it comes to building trust between yourself and potential customers so don’t underestimate its power. Ask existing clients if they know anyone else who might need assistance writing content; send emails introducing yourself; post flyers at local businesses – whatever it takes. Utilizing direct mail campaigns is another way of getting noticed since this allows you target specific audiences without relying solely on digital channels alone.

Overall, successful networking requires dedication; however, if done correctly it can open up many doors leading towards long-term success in the copywriting world.

Networking is an important part of building a successful freelance copywriting career. To further promote yourself, creating a professional website will be the next step in your journey. 

Key Takeaway: Networking is key to success as a copywriter, so get out there and make the right connections. Participate in sector occasions, join specialized groups, form profiles on job boards and rely on verbal endorsements – all of which can assist you to become known in your area.

Create a Professional Website

Building a professional copywriting website is an essential part of any freelancer’s business. It serves as your digital portfolio, showcasing the best of what you have to offer potential clients and employers. A professionally-designed website can be a great asset to any copywriter, providing credibility and potentially opening up more job opportunities.

Design with minimalism and grace; make it look exquisite. Choose colors that are easy on the eyes and make sure all elements flow together seamlessly. Include relevant images that showcase your writing style or highlight past projects for maximum impact. Ensure that all content is optimized for mobile devices, allowing users to conveniently access your website from any device.

Include an “About Me” page where you can introduce yourself, talk about why copywriting matters to you, and provide a brief overview of your experience in the field – this helps build trust with potential clients who may be considering hiring you for their project needs. You should also include samples of previous work (with permission) along with client testimonials so visitors know they’re dealing with someone who has been successful before them.

Finally, don’t forget SEO optimization when creating content – using keywords throughout will help increase visibility on search engines like Google which means more traffic coming through your website doors. Make sure to list contact information prominently on every page; this will make it easy for people to get in touch with questions or inquiries about working together and shows professionalism.

Constructing an expert website is necessary to set up yourself as a freelance copywriter. Maximizing social media can aid in amplifying your offerings and constructing a customer base.

Grow your freelance copywriting business with a professional website. Optimize for mobile, include samples and testimonials, use SEO keywords, and list contact info prominently. #Copywriting #Freelance Click to Tweet

Utilize Social Media

Social media has become an integral part of any business’s marketing strategy. Social media offers an invaluable opportunity to engage with prospective customers, form relationships and create leads for your services. As a professional, leveraging social media should be an integral part of your marketing strategy in order to maximize success.

When utilizing social media, the first step is creating accounts on popular platforms like LinkedIn, Twitter, and Facebook. These platforms provide a superb opportunity to link up with other people in the same sector, as well as possible customers who may be interested in what you have. Ensure that your accounts are professional and up-to-date in order to present a positive image.

Once you’ve set up shop online it’s time to start engaging with people in meaningful ways by posting interesting content related to your field or sharing helpful tips about copywriting techniques. You can also use social media channels like Twitter or Instagram for customer service inquiries if needed – just make sure that someone from your team monitors these regularly so no questions go unanswered. Additionally, don’t forget about networking events held through various platforms such as Zoom or Skype which can help you connect with new contacts and learn more about their businesses while growing yours at the same time.

Quality over quantity – focus on providing value instead of spamming followers every day as this will result in better engagement rates overall.

Social media is an essential tool for freelance copywriters to reach potential clients and build their brand. Establishing a dependable email database is key to augmenting your business and keeping up with existing as well as potential patrons.

Develop an Email List

Email lists are a powerful tool for copywriters and business owners alike. Email lists are an effective means of connecting with potential and current customers, as well as fostering strong ties in the long run. Developing an email list requires some effort, but the rewards can be great if done correctly.

To begin, you can gather emails from potential customers or clients by creating forms on your website or blog where visitors submit their information in exchange for a free ebook or newsletter subscription. Incorporate forms on your website or blog that allow users to input their details in return for something like a free ebook or newsletter subscription. You should also consider collecting emails at trade shows and other events you attend related to your industry. Additionally, offering incentives such as discounts or special offers is another effective way of gathering contacts through email campaigns.

Once you have collected enough emails, it’s important that you maintain good communication with those on your list by sending regular updates about new products or services that may interest them. This could include newsletters with helpful tips and advice related to what they signed up for initially (e-books etc.). Alternatively, offer exclusive deals only available via email – people love feeling special. It’s also wise to segment the list into different categories so that each group receives content tailored specifically towards their interests; this will help keep subscribers engaged and more likely to open future messages from you.

Make sure all of your communications are clear and concise while avoiding spammy language; nobody likes getting bombarded with irrelevant ads. And don’t forget about A/B testing – try different subject lines, call-to-actions (CTAs), images etc., then measure which ones perform best in terms of clickthrough rate (CTR) and conversion rate (CR). Doing this will help ensure maximum effectiveness when using email marketing tactics such as drip campaigns or automated sequences too – both great ways of nurturing leads over time without having to manually send every message yourself.

Maintaining the loyalty of subscribers is essential for building a successful email list. Make sure you’re regularly engaging with those on the list by responding promptly when they reply back – show appreciation for their feedback and comments even if it wasn’t positive, as customer service is key in any successful business relationship.

Closing sentence about “Develop an Email List”: Building a strong email list is essential for any freelance copywriter, as it will help you reach out to potential clients and keep your existing ones engaged. 

Key Takeaway: As a savvy copywriter, you should collect emails from prospects by setting up forms on your website and offering incentives. Then segment the list into different categories so that each group receives tailored content; this will help increase engagement and performance of email campaigns such as drip sequences. Finally, show appreciation to customers for their feedback in order to build long-term relationships with them – it’s all about keeping those subscribers happy.


SEO, or search engine optimization, is a crucial part of any digital marketing strategy and growing your business. By optimizing your website and content for the major search engines like Google and Bing, you can raise your online visibility to draw in more viewers. To get started with SEO, you’ll need to understand some basic concepts such as keyword research, on-page optimization, link building, and analytics tracking.

Before you start optimizing for SEO purposes it’s important to know what keywords are relevant to your business. Conducting thorough keyword research will help identify which terms people are using when searching for products or services related to yours. Once you have identified the right keywords for your business use them throughout all aspects of SEO including titles tags meta descriptions content etc.

On-page optimization involves ensuring that each page on a website is suitably structured and organized to facilitate efficient crawling by search engines, resulting in accurate indexing of content for SERP results. This includes writing unique title tags adding internal links creating high quality content using alt text correctly etc.

Word Of Mouth

Verbal recommendations can be an incredibly useful asset in promotional campaigns, enabling people to discuss and share information about a company’s products or services. It’s a great way to get people talking about your product or service, as well as helping to spread the word about what you have to offer.

Connecting with influential figures in your field is an effective way to begin generating word-of-mouth promotion. These could be bloggers, vloggers, podcasters or other content creators who already have an established audience that they can share information with. By getting them on board and providing them with interesting stories and updates related to your business, you’ll be able to reach more potential customers than ever before.

Gaining positive customer reviews and testimonials is an effective way to build up word-of-mouth momentum. Encourage customers who are happy with their purchase or experience working with you to leave positive feedback online – this will help others make informed decisions when considering whether or not they should buy from you too. You can also ask friends and family members if they would be willing to share their experiences using your products/services – this type of “social proof” goes a long way towards convincing potential customers that yours is the right choice for them.

Organize gatherings that bring people together in person to discover more about your work and its importance. This could include workshops, seminars or even just informal meetups over coffee; whatever works best for both yourself and those attending. Doing so will create an opportunity for attendees (and anyone else interested) to connect directly with each other while learning more about how your company operates – which may lead some individuals sharing their newfound knowledge via social media channels like Twitter & Facebook.

Spread the word about your copywriting services by networking and engaging potential clients through direct mail. Direct mail is another great tool for reaching potential clients. It allows you to target specific audiences with tailored messages that are more likely to lead to conversions. 

Key Takeaway: I’m marketing myself as a freelance copywriter by leveraging word-of-mouth and customer reviews, while also hosting events to create an opportunity for people to connect with me face-to-face. This enables me to form ties with movers and shakers in my field, make people aware of what I can provide, and give customers more reasons than ever before to pick me.

Direct Mail

Direct mail is a powerful tool for freelance copywriters and business owners. It can help you generate leads, find new clients, and promote your writing services to existing customers.

To get started with direct mail, first create well-written samples of your work that you can use to showcase your skills. Create a set of professional business cards that feature all your contact details and any online portfolios or blog entries you have created. Once you have these items ready, it’s time to start sending out letters.

When crafting the letter itself, make sure it’s tailored specifically for the person or company you are sending it to. Include any relevant experience or qualifications that make you stand out from other writers in the field. Utilizing informal expressions and phrases in a conversational tone will demonstrate to prospective customers that not only do you comprehend their requirements, but also how they typically communicate.

Include a call-to-action such as providing free samples or discounts if requested within a set period to encourage recipients to act quickly and benefit from their interaction with you. This will give recipients an incentive to respond quickly while also giving them something tangible they can take away from their interaction with you.

Finally, don’t forget about follow up emails. Sending timely reminders after initial contact helps keep yourself top-of-mind when potential clients are looking for good writers who can meet their needs promptly and efficiently; this also shows initiative which could potentially lead to more work down the line.

Direct mail can be a strong method to disseminate your message and, when joined with other promotional tactics, may generate great outcomes. Freelance job boards are another great way to market yourself as a freelance copywriter, allowing you to reach potential clients who may not have heard of you before. 

Key Takeaway: As an experienced copywriter, I can craft tailored letters that showcase my qualifications and use idioms and colloquialisms to demonstrate a mastery of the language. Plus, with direct mail campaigns backed up by timely follow-up emails, potential clients will be reminded why they should choose me as their go-to writer.

Freelance Job Boards

Freelance job boards are a great way for copywriters and business owners to find work. The proliferation of digital freelance opportunities has made it simpler to locate assignments suited to one’s capabilities.

One of the most popular freelance job boards is Upwork. It’s easy to use and allows you to search for jobs based on location, skill set, and budget. You can also create an attractive profile with examples of your work that potential clients can view before deciding if they want to hire you or not. Another popular board is Fiverr which offers a wide variety of services from logo design to copywriting at affordable prices. Guru is a great option for those seeking more specialized opportunities, as it focuses on connecting experts with businesses in their field who need help with specific jobs or projects.

When applying for jobs on these sites make sure you read through all the requirements carefully so there’s no confusion when it comes time to deliver results; otherwise it could cost you future business down the line. Additionally, take some time crafting an impressive cover letter that outlines why exactly you’d be perfect for this particular project – remember first impressions count. Finally don’t forget about networking; reach out directly via email or social media platforms like LinkedIn as many companies prefer personal connections over simply posting applications online blindly into the void.

Overall, freelance job boards are a great resource when starting out in any industry, but especially one like copywriting where competition is high. Make sure you stand out from other applicants by putting in extra effort into each application – after all, Rome wasn’t built in a day. Take the time to craft an impressive cover letter that outlines why exactly you’d be perfect for this particular project and read through all the requirements carefully so there’s no confusion when it comes time to deliver results. Additionally, don’t forget about networking; reach out directly via email or social media platforms like LinkedIn as many companies prefer personal connections over simply posting applications online blindly into the void.

Freelancing job boards can be an effective way to secure clients, but it is essential to make sure the platforms you use are tailored for your particular field and intended audience. Paid advertising offers another avenue of potential leads that should also be explored when marketing yourself as a freelance copywriter.

Paid Advertising

Paid advertising is a great method to gain exposure for your business in a short time. Whether you’re using Google Ads, Facebook Ads, or any other form of paid advertising, it’s important to have an effective strategy in place. To maximize your return on investment, create a comprehensive paid advertising strategy that is tailored to your specific business needs.

Prior to launching any advertising effort, be sure to comprehend the people you are aiming for and what they anticipate from your business. Knowing this will help ensure that your ads are tailored to their needs and interests so that they’ll be more likely to click on them.

Set Clear Goals

Have a clear idea of what you want to achieve with each ad campaign before launching it. Do you want more website visitors? More leads? More sales? Knowing this ahead of time will help guide the creation and execution process so that all campaigns are successful in achieving their goals.

Monitor Results & Adjust Accordingly

Make sure you monitor the results of each ad campaign closely as it runs – if something isn’t working then adjust accordingly until desired results are achieved. Also consider A/B testing different versions of the same ad for better optimization over time as well as tracking conversions from clicks-to-purchase for further insight into customer behavior patterns .

Leverage Remarketing

Don’t forget about remarketing – targeting previous website visitors with additional content such as discounts or new products via display ads can be very effective at driving more sales and building loyalty among existing customers too.

Lastly, analyze data collected from past campaigns regularly – look at metrics such as CTR (click through rate), CPC (cost per click), CPA (cost per acquisition) etc., track changes over time, identify areas where performance could be improved upon and optimize accordingly. By doing this consistently throughout all campaigns, businesses can maximize their return on investment while also gaining valuable insights into customer preferences which helps inform future strategies moving forward.

How Do Freelance Copywriters Get Clients?

Freelance copywriters can get clients by utilizing a variety of methods. Networking and building relationships with other professionals in the industry is key, as well as leveraging existing contacts. Additionally, creating an online presence through social media and websites helps to showcase skills and experience. Cold-calling potential clients or sending out emails to introduce yourself is also effective for getting new leads. Finally, joining professional organizations such as Copyblogger Pro will give you access to resources that help increase visibility while providing valuable advice on how best to market your services. Review the top clients for copywriting here.


As a freelance copywriter, you have many tools at your disposal to market yourself. From networking and creating a professional website to utilizing social media and developing an email list – there are countless ways for you to reach potential clients. Additionally, don’t forget about SEO, word of mouth referrals, direct mail campaigns or even paid advertising as viable options when it comes time to market yourself as a freelance copywriter. The essential element is to discover the ideal mix that fits your business objectives.

Take your freelance copywriting career to the next level by learning how to effectively market yourself and manage email lists for maximum success. Get started today and unlock a world of opportunity!

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