How to Sell Email Marketing to Your Client: The Ultimate Guide to Closing Deals and Boosting Profits


Email marketing is an effective tool to help businesses reach out to their target audience, build relationships and increase their ROI. It is also one of the most cost-effective digital marketing strategies you can use for your clients.

But how do you convince your clients to invest in email marketing services?

In this blog post, we will explore how to sell email marketing services by understanding your client’s needs, explaining the benefits of email campaigns, outlining an effective plan for success, and demonstrating the value of investing in these services.

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What Are the Email Services You Can Sell?

As an email marketing consultant or freelancer, you have a variety of services to offer your clients. They include:

Campaign review

For those clients who have an email strategy in place and are simply looking for a fresh set of experienced eyes to help them hone their approach, you can offer your services in the form of a consultation package. This could involve reviewing their email templates (in terms of the design and copy), helping them fine-tune their segmentation, and creating a plan for ongoing monitoring and optimization.

List management

A significant part of any successful email marketing strategy is maintaining a healthy, engaged list. If you offer list management services such as cleaning, segmenting, and appending, you’ll be able to charge clients a fee for these tasks.

Email creation and campaign delivery

If your clients need assistance with creating emails and deploying their email marketing campaigns, you’ll be able to offer this service too. This could involve writing copy, creating designs and templates, setting up automation sequences, and connecting with the appropriate third-party software.

Analytics and Reporting

Finally, you can offer your clients a comprehensive monitoring and reporting package. This will involve tracking the performance of their campaigns and providing insight to help inform their future strategy. This could be in the form of regular performance reports or summaries, tracking KPIs such as open and click-through rates, and providing strategic recommendations to ensure their campaigns are successful.

Understand Your Client’s Needs

When it comes to copywriting and email list management, understanding your client’s needs is key. Before you can create an effective plan for them, you need to identify their goals and research their target audience.

Identify Their Goals

The key to selling email marketing services lies in understanding your client’s goals, budget, and objectives. You need to be able to demonstrate how email marketing can help them achieve their goals while showing that the investment is worth the returns.

Ask questions about what they hope to achieve with their emails:

  • Are they looking to increase sales or drive more traffic?

  • Are they hoping to build brand awareness or boost customer loyalty? 

  • Do they want to increase website engagement?

  • Do they want to convert leads into customers or nurture them through the sales process?

Your answers to these questions will help you create a tailored proposal that meets their needs.

Research Their Audience

Your next step should be researching your client’s audience. This step will help you understand who they need to reach with their emails and how to create content that resonates with them.

You can use various tools such as surveys, customer interviews, and analytics to gather valuable insight into their target market. You can then use this information to create compelling email campaigns that deliver the right message at the right time to ensure maximum engagement.

When researching your potential client’s audience, try to find out:

  • What age group your client is targeting

  • Where their target audience is located

  • What interests or challenges do they have?

  • Where the target audience spends their time online

  • Which platforms do they use most often?

  • What type of content do they respond to best?

Try to be as comprehensive as possible – the more you know about your client’s audience, the better equipped you’ll be to create effective campaigns that generate results.

Analyze Their Current Email Marketing Efforts

If the client already has an existing email list, take some time to analyze how it is being used currently.

How often are emails sent out? What kind of content do subscribers receive? Is there any room for improvement in terms of design or delivery frequency?

Answering these questions can give you valuable insight into where changes need to be made for the new campaign to succeed.

By understanding your client’s needs, you can better explain the benefits of email marketing and how it can help them achieve their goals.

Copywriting and email list management can be tricky. Here’s how to create an effective plan for your client: identify their goals, research their audience, and analyze current efforts. #emailmarketing #copywriting Click to Tweet

Explain the Benefits of Email Marketing

Here are some of the key benefits of email marketing:

Increased Reach and Visibility

Email campaigns allow you to reach a large number of people quickly and easily. You can target specific audiences based on their interests or demographics, ensuring that your message reaches the right people at the right time.

This helps increase brand awareness and engagement among potential customers who may not have heard about your client’s business otherwise.

Improved Customer Engagement and Retention

Email campaigns provide an opportunity for businesses to engage with their current customers in a more meaningful way compared to other marketing channels.

Through personalized messages, special offers, or exclusive content sent directly to subscribers’ inboxes, businesses can keep their clients engaged over time while also encouraging loyalty by providing incentives for repeat purchases or referrals.

Cost-Effective Advertising Platform

Compared to traditional marketing channels — such as television commercials, social media marketing, or print ads — email campaigns are relatively inexpensive yet highly effective when it comes to reaching potential customers at scale.

With careful planning and targeted messaging, businesses can get maximum return on investment from their email marketing efforts without breaking the bank.

Now let’s outline your email marketing plan to ensure you get the most out of this valuable strategy.

Key Takeaway: Email marketing is a cost-effective way to reach more customers and increase visibility for your client’s business. Benefits include increased reach & visibility, improved customer engagement & retention, and a cost-effective advertising platform.

Outline Your Email Marketing Plan

To ensure that your email campaigns are successful, you need to create a comprehensive plan that outlines the objectives, content strategy, and delivery system.

Outline Your Target Audience and Objectives

The first step in creating a plan is to define your target audience and objectives. Since you’ve already done your research, this should be straightforward. You want to put into detail who your target audience is, what their needs are, and how you plan to meet those needs. Everything from ideal demographics to interests should be included.

Once you have a clear picture of who your target audience is, it’s time to define the objectives of your email campaign. What do you want to accomplish? Do you want to increase sales or engage with customers? Are you looking for more newsletter subscribers or new customers?

Note down how you are going to measure success and how you plan to track it.

Develop an Effective Content Strategy

Your content strategy should be tailored specifically for the people on your list so that it resonates with them and encourages conversions.

Think about how often you will send emails (weekly/monthly) and what type of content works best (eBooks/videos). You can also use A/B testing to determine which subject lines get the most opens or which call-to-actions result in more clicks.

Establish an Automated Delivery System

An automated delivery system ensures that emails are sent out at the right time and frequency for maximum impact.

You can use email marketing platforms and email service providers like MailChimpMoosend, or Constant Contact to schedule when emails go out automatically based on certain triggers such as customer purchases or website visits over a specified period. This way, customers receive timely messages without any manual effort from you.

Outlining an email marketing plan is essential to ensure success. Demonstrating the value of your services and showcasing your expertise will help you stand out from the competition, so be sure to cover these topics in detail.

Key Takeaway: Creating an effective email marketing plan requires defining your target audience, developing a content strategy tailored to them, and setting up an automated delivery system.

Demonstrate the Value of Your Services

As a copywriter and email list manager, it’s important to demonstrate the value of your services to convince potential clients that you are the right person for the job.

Highlight Your Process

Be sure to thoroughly explain how you plan to create, send, and measure the effectiveness of email campaigns. Explain your process for collecting data and insights about customer behavior and preferences, and how you will use these to inform your strategies.

Show that you understand the nuances of email marketing, such as using personalization, segmentation, A/B testing, and marketing funnels.

Detail Your Skillset

Be sure to discuss your skillset in depth. Explain your writing style, ability to craft strong headlines, and know-how in creating lead-nurturing emails and effective calls-to-action.

Make sure that potential clients understand how you will go above and beyond standard email marketing — for example, you could discuss your familiarity with marketing automation, automated customer journeys, or automated emails.

Showcase Your Expertise in Copywriting and List Management

To do this, provide examples of successful campaigns you’ve managed in the past. This could include case studies or screenshots from previous projects that highlight how effective your work was at achieving results for other clients.

If possible, provide data on how many people opened emails or clicked through links as evidence of success. A proven track record of success will help you attract bigger writing clients.

Offer Testimonials from Satisfied Clients

Offering testimonials from satisfied clients can also help demonstrate your capabilities as a copywriter and email list manager. Ask former clients to share their experiences working with you so potential new customers can get an idea of what it would be like to hire you for their project. Include quotes about how effective your work was at helping them reach their goals or increase engagement with their audience.

Ultimately, the key to selling email marketing services is to demonstrate your understanding of how email can be used to reach and engage customers, and to prove that you have the skillset needed to create successful campaigns.

Now let’s discuss how to present your pricing structure clearly.

Copywriting and email list management can be powerful tools to help you reach your goals. Showcase successful campaigns and offer testimonials from satisfied clients to demonstrate the value of your services. #copywriting #emaillistmanagement Click to Tweet

Present Your Pricing Structure Clearly

A pricing structure is an integral part of any business. It’s essential to be clear and transparent about the costs associated with your services so that clients know exactly what they are paying for.

Provide a detailed breakdown of each service offered and its associated cost, including any applicable taxes or other fees. Make sure it’s easy to understand by using simple language and avoiding technical jargon whenever possible.

If possible, offer discounts or special deals for long-term commitments to encourage customers to stay with you over time.

That said, you can price email marketing services using these models:

  • Flat Fee: Charge a set fee for each project, regardless of the length or complexity.

  • Hourly Rate: Invoice clients based on the hours worked.

  • Value-Based Pricing: Calculate the value of your services to determine a price that reflects their worth to the customer.

  • Retainers/monthly fee: Charge a set fee each month for ongoing email marketing services.

No matter what method you choose, it’s important to remain flexible and open-minded with potential clients.

Key Takeaway: It’s essential to be transparent and clear about pricing structures so that customers know exactly what they are paying for. Provide a detailed breakdown of each service offered, explain any additional fees or charges, and offer discounts and special deals for long-term commitments.

FAQs: How to Sell Email Marketing to Your Client

How do you sell email marketing?

To sell email marketing, focus on highlighting its ability to help you reach your target audience quickly and easily, as well as its potential return on investment in terms of increased customer engagement and sales. Additionally, emphasize how it provides detailed analytics so you can track the success of each campaign.

How do email marketers get clients?

Email marketers can win new clients by:

  • Leveraging their network and referrals

  • Building a strong online presence through social media

  • Content marketing and search engine optimization (SEO)

  • Creating an email list of potential customers

  • Attending networking events and conferences

  • Offering free consultations to demonstrate their expertise

What is the 80/20 rule in email marketing?

A rule that many digital marketing agencies swear by, the 80/20 rule states that 20% of your emails account for 80% of your opens, clicks, and conversions. This means that if you can identify which 20% of customers are the most likely to respond to an email, you can create more effective campaigns.

To maximize efficiency and effectiveness, focus on creating high-quality content for those top-performing emails while also testing different strategies to find out what works best for your audience. By doing this, you can ensure maximum return on investment with minimal effort.

How do I sell my email marketing services?

To successfully sell your email marketing services, you need to demonstrate the value of what you offer:

  • Start by highlighting how your services can help businesses grow their customer base, earn recurring revenue, and generate sales.

  • Explain how you can create effective emails that capture attention and engage readers with compelling content.

  • Showcase examples of clients’ campaigns that have resulted in increased leads or conversions for existing clients.

By demonstrating these benefits, you will be able to convince potential customers that investing in your email marketing services is a wise decision.


Your client stands to benefit greatly if they invest in email marketing services.

They can quickly and easily reach their target audience, build relationships with them, generate sales, improve customer retention, and convert more leads into paying customers.

By showing your clients the evidence of what this marketing channel can do for their business, you can easily make the case for investing in email marketing services.

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